Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel.

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Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. Why is this important?

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MNTN

OCTOBER 28, 2022

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. . Connected TV in the News. Connected TVs Are the ‘New App Stores’ for Customized Viewing Beet.TV

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MNTN

DECEMBER 12, 2023

According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. What Is Connected TV Inventory?

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MNTN

MARCH 8, 2024

Things Keep Changing, But Streaming Keeps Growing We’ve been following the recent shifts in the streaming TV world. Despite the move away from a deluge of new content, TV rewatching is more popular than ever, so our outlook was and continues to be positive. Sports fans have been one of the last holdouts of linear TV subscribers.

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MNTN

OCTOBER 14, 2022

We all know that Connected TV has been growing in popularity over the last few years. Connected TV in the News. Even Apple TV+ Is Thinking About Ads Now eMarketer Apple is the next streamer to cave into the ad-supported video (AVOD) trend. What’s the Most Effective TV Ad You’ve Seen, and Why?

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Basis

NOVEMBER 14, 2022

The Rise of Connected TV. Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) Today, we’re digging into these questions—and more—as we explore some of the key benefits of connected TV advertising. Let’s dive in.

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Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

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MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. MNTN Performance TV Audiences. The post Connected TV Retargeting For Travel Brands appeared first on MNTN. Creative Tips. (A)

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Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. They don’t get upset with the TV manufacturer.” With ~230 million users in the U.S. But viewership numbers aren’t the only draw.

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MNTN

AUGUST 22, 2023

With the right approach today, the digital DNA of Connected TV (CTV) offers advertisers accurate attribution that can help them effectively measure their newest performance marketing channel. Alongside paid search and social media, Performance TV creates a trifecta of digital marketing greatness. So how does it work?

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AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. How Connected TV Works?

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Ad Tech Daily

APRIL 6, 2023

FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising (..)

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Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B What in the World Is Connected TV? So what actually is connected TV?

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MNTN

OCTOBER 5, 2023

Jon Zucker, Senior Product Marketing Manager at MNTN, recently joined B2B Marketing Exchange’s Next-Level ABM event to share how brands can elevate their strategies with Connected TV. One of the most effective ways to elevate your ABM campaign is to reach your target audience through CTV ads.

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MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We’re workshopping it.

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Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. billion in ad spending expected by 2024.

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MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. While these rules and regulations were beyond overdue, the changes impact several different marketing strategies, including certain types of audience targeting.

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MNTN

NOVEMBER 21, 2022

By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. If 2023 is any indication, all signs (and data) point to up. Or start learning a new sport?

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MNTN

SEPTEMBER 20, 2023

The early days of the Connected TV industry are over. This partnership is a win-win scenario by ensuring customers get the content they want and advertisers reach their target audiences. The post Navigating the Growing Connected TV Advertising Landscape appeared first on MNTN. billion in the US in 2023.

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MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

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MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. If you’re trying to reach multiple audience segments and achieve faster growth, you’ll want to launch both prospecting and retargeting together.

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MNTN

OCTOBER 13, 2022

We hate to say we told you so, but we knew it was coming: the TV bundle is back , but not in the way you once thought (and wrinkled your nose—cable bundles, we’re looking at you). Since the Connected TV industry has reached an inflection point, it’s not only about growing subscribers and scaling, but keeping customers sticky to your brand.

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MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

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MNTN

DECEMBER 12, 2022

Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget. Hatzenbuhler then took attendees on a tour of a Connected TV reporting dashboard, highlighting the extensive data that this performance channel can offer.

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MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

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MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

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MNTN

MAY 2, 2023

Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing. Ali Haeri, Senior Vice President of Marketing at MNTN, recently joined Search Engine Land to discuss how to make the most of adding Connected TV to an already robust performance marketing lineup.

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MNTN

SEPTEMBER 1, 2022

“As a company, our advantage lies in our ability to provide audiences with the content they love across broadcast, cable and streaming.”. This news comes right when we found out that streaming viewership has overtaken broadcast and cable TV for the first time. What Happens When TikToks Tries to Fit Their 9:16 to CTV’s 16:9….

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Martech Series

OCTOBER 28, 2022

First Private Media Solution to offer Advanced CTV to Target Actively Shopping Movers and Homeowners Audiences. V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis.

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MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix.

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Martech

MAY 10, 2024

Reaching underserved groups and tastes IHeartMedia toasted its partnership with radio and TV host Charlamagne tha God. A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said.

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Martech Series

SEPTEMBER 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. and abroad. billion in 2022 to $32.8 billion in 2025.

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MNTN

NOVEMBER 14, 2023

Throughout this year, the TV landscape has shifted quickly and often. From the transition of viewers from linear to Connected TV (CTV) to the robot invasion introduction of mainstream AI tools to the fragmentation within the industry, there’s a lot to take in. In 2024, CTV ad spend is expected to reach $30.10 billion USD, up 22.4%

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Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

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VideoWeek

DECEMBER 5, 2022

Pullbacks in TV advertising in select markets have also contributed. Germany, France, and the UK all downgraded TV growth from positive in GroupM’s June forecast to negative in today’s end-of-year forecast. Crunch time for TV. Excluding China, global growth this year is forecasted to reach 8.1 percent each year.

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MNTN

AUGUST 31, 2022

Alexa Guttroff joined Advertising Week to talk about Connected TV reporting and how the insights the data-rich platform provides can be carried beyond the TV screen. With this technology, Connected TV can also offer auto-optimizations for an advertiser’s main KPIs, optimizing thousands of times throughout the campaign.

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