InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Mobile in-app advertising has many advantages, but also some downsides. This is, of course, easier said than done.

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Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

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Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Between the two stand mobile ad networks and exchanges , which act as intermediaries. Marketplace 2.

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Automatad Inc.

OCTOBER 26, 2023

However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience. In fact, some ad formats have gained notoriety for being intrusive and annoying. Therefore, publishers must understand which ad formats users dislike and why they should avoid them.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Digital Turbine

NOVEMBER 21, 2023

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

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Brid.tv

JANUARY 2, 2023

In fact, the average mobile phone user spends around 90% of their time using apps, as opposed to only 10% spent on web browsing. Great Audience Targeting — Different apps have different user bases, making it easier for advertisers to choose apps with the audience they are looking for. How Much Does Mobile Web Advertising Pay?

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Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Eye-catching CTAs can also be effective.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Monetize More

APRIL 26, 2023

Whether you’re launching a new app or looking to optimize your current monetization strategy, these strategies can help you generate revenue and reach your target audience. 1) In-app Advertising In-app advertising is a highly effective monetization strategy for mobile app publishers.

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Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards.

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Monetize More

MAY 17, 2022

They appear in much the same way as other embedded ads, such as video ads or banner ads. While of course, playable ads are directly a paid form of marketing, as they cost money to be displayed on websites and video ad networks. Here are a few playable ads examples.

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. Contrast banner ads with video ads.

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YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What’s The Ideal Ad Viewability Score?

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Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have? Who Are Your Competitors?

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Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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InMobi

JANUARY 23, 2022

Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively. Mobile is Like Water: We Can't Live Without It Want to reach your best audience segments at scale going forward? In the U.S.,

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InMobi

OCTOBER 13, 2020

2) Retail’s Mobile Target Audience Includes Older Millennials, Gen X and Parents While mobile shopping is shaping up to be popular with just about everyone this holiday season, it seems to be especially popular with both people between 36 and 45 years old and those with adult children still at home.

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InMobi

DECEMBER 13, 2019

2019 was the year that people spent more time looking at and using mobile devices than they did watching television. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., But is 2019 the tip of the iceberg?

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Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. As we have already mentioned, there are several different ways to monetize a mobile app. Strategic ad placement is key — Too many ads can drive away your audience, and so can poorly placed ads.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Kargo Acquires Ziggeo in Online Video Push.

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Monetize More

JANUARY 2, 2023

The biggest bottleneck for mobile brands is ensuring non-intrusive content on their apps as it affects the user experience. Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. User Experience and satisfaction are vital to a profitable mobile app monetization strategy.

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Monetize More

SEPTEMBER 28, 2022

This is especially true when sites are still testing various ad formats on a small scale. There are a lot of different ad units that publishers can use, each serving a unique purpose in reaching their audience. Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement.

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Clearcode

MARCH 2, 2023

What impact do you think the IAB’s new measurement guidelines will have on ad spend? Michael Sweeney: What defines an in-game ad? Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? in-game advertising vs in-app mobile advertising)?

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InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. Let’s consider a simple banner ad, for example. In the U.S., In the U.S.,

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Advertising Banner Rich Media Brand Awareness 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. App publishers need to consider how ads affect app usage, while also maximizing earnings.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. AdTech Ecosystem: What is it and Who is it For?

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Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

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Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

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InMobi

MAY 27, 2013

This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devices are used when finding and sharing information about movies, role of mobile ads in movie decision process, and ways in which mobile is used when picking a movie to see, and where and how to see it.

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InMobi

MARCH 28, 2019

Are you aiming to just promote your app, or do you want your ad campaign to drive app downloads or get a particularly high value individual to download your app? Who is your target audience for the app, and where do they spend their time? This will help you determine where your ads should run. What is your budget?

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InMobi

APRIL 1, 2019

Step 1: Learn Everything You Can About Your Potential Users to Develop a Concrete Target Audience In the world of mobile app marketing - or really any marketing for that matter - who you’re trying to talk to is more important than what you’re offering. For example, do they use search engines mostly, or rely heavily on word of mouth?

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