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From Static to Stunning: Rich Media Ads Examples That Captivate Audiences

Smarty Ads

Rich media ads are a type of online display advertising that goes beyond the traditional banner or text ads by incorporating more interactive and engaging elements such as videos, animations, audio, and other multimedia features. Rich media ads are designed to grab the viewer's attention and provide a more.

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

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The Power of Display Advertising and Why You Should Use It

Brid.tv

Types of Display Ads Display ads can take several forms, both static and interactive: Banner Ads — Usually in the form of a graphic or an image , they often appear at the top or the sides of a web page (but can be placed in any available ad slot). They get their name because they resemble banners. It can heavily impact user engagement.

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A quick, handy guide to mobile advertising

illumin

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Pros of Interstitial Ads.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. Benefits: In-depth audience analysis for launching campaigns that will convert.

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Getting Started with Programmatic Advertising

InMobi

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. This means that advertisers can identify, curate, and target custom audiences, reaching them via the always on-medium of mobile.