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Creative Showcase: Johnson & Johnson

Digital Turbine

J&J knew that it had to communicate transparently and assure consumers of the safety and efficacy of Johnson’s Baby. It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. In addition, J&J also wanted to inculcate a habit of awareness and proper knowledge among the audience.

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The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ad Monsters

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences?

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What Is a Sales Funnel and How Does It Work?

MNTN

MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. You can define multiple specific audiences, and then target each separately. Your product and your target audience will dictate the kind of lead magnet you use.

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Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers. We have a detailed guide on in-banner video ad units to help you understand the reasons behind them.

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Programmatic 101: Three Skills Every Digital Media Associate Should Have

Basis

In addition, video is great for brands and products that benefit from visual storytelling to communicate brand differentiators or explain a nuanced product. Unlike other channels (who have companion banners or specific call to action buttons), programmatic video and connected TV are consumed before or in the middle of other content.

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Will Microsoft’s new chat API to monetize AI chat be a hit?

Monetize More

Chatting has become one of the most common features of modern-day communication. Rather than interrupting people with banner ads or pop-ups, chat ads appear within the chat interface, seamlessly blending in with the conversation. The new API aims to provide an avenue for publishers to monetize chat interactions. Enter chat ads.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. This way, publishers can expect higher conversion rates. Audience Segmentation. Banner ads are the bread and butter of online advertising, but they’re not the only game in town.