Fuel Lines

FEBRUARY 22, 2023

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. It is important to note that AI, still a relatively new technology, agencies must carefully evaluate its potential benefits and drawbacks before implementing it.

Agency 263

Agency Machine Learning ROI Advertising 263

Fuel Lines

AUGUST 4, 2016

John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success. Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

Agency 257

Agency SEO Marketing Electronics 257

More About Advertising

JUNE 16, 2025

Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for growth in forty years, yet the amount of cash being splashed at Cannes remains at obscene levels. Measuring the ROI of Cannes week first appeared on More About Advertising.

ROI 64

ROI Agency Advertising 64

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix The Olympic Games and KitKat were both awarded the Outdoor Grand Prix.

Entertainment 238

Entertainment ROI Impressions Media 238

Single Grain

JUNE 13, 2025

Integration with existing marketing technology stacks maximizes ROI through direct connections with ad platforms like Meta and Google Ads, enabling real-time creative optimization and automated budget allocation based on predicted scores. Ready to transform your creative optimization process and maximize campaign ROI? AdCreative.ai

ROI 52

ROI A/B Testing Machine Learning Audience 52

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers.

Retail 214

Retail Media Audience Fashion 214

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 128

Advertising ROI CPA Conversion 128

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Consider partnerships with specialized agencies, such as Single Grain. Measure ROI rigorously to justify further investment. Develop a phased roadmap.

ROI 52

ROI Marketing CPA Conversion Rate 52

Marketing Dive

JUNE 9, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required.

Agency 74

Agency Cookies Retail ROI 74

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 124

Marketing SEO ROI Brand Awareness 124

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism. There are multiple routes to market for digital advertising.

Agency 59

Agency ROI Media Audience 59

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies.

ROI 129

ROI MarTech Marketing Agency 129

Single Grain

MAY 11, 2025

Key Takeaways CRO testing delivers measurable ROI with even modest improvements of 25% in conversion rates, generating substantial revenue without increasing traffic or marketing spend. Understanding when CRO testing delivers the highest ROI helps determine if investing in your specific situation is worth it.

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

Marketing 122

Marketing ROI Agency MarTech 122

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits. Here’s what’s inside: Part one: Something is rotten in the state of data.

Cookies 124

Cookies ROI Audience Agency 124

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 126

ROI Machine Learning Marketing Audience 126

Martech

MARCH 18, 2022

Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. The post Getting back to basics: Marketing ROI appeared first on MarTech. Brenner came to marketing from sales. “[M]ost M]ost of my peers thought I was crazy.”

ROI 130

ROI Marketing Click Through Rate Conversion 130

Basis

MAY 21, 2025

Agencies, in particular, are feeling the effects of this volatility. Its no surprise that these challenges are intensifying the strain on client-agency relationships. At the same time, internal teams at agencies are stretched thin. At the same time, internal teams at agencies are stretched thin.

Agency 59

Agency ROI Advertising Marketing 59

Exchange Wire

SEPTEMBER 20, 2023

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

Single Grain

DECEMBER 30, 2024

Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting. Industry trends and challenges.

Agency 52

Agency Marketing ROI Communications 52

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 114

Marketing ROI Finance MarTech 114

Martech

AUGUST 14, 2024

Invest in things that help you develop strategy, create or fine-tune marking automations, improve your transactional messaging, or pay an outside agency to help. Look at the ROI of the channels you use. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

ROI 132

ROI Marketing Agency MarTech 132

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. You can unsubscribe at anytime. ET Loyalty 2.0

Retail 111

Retail Cookies Agency ROI 111

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The T-Pain campaign is led by the chain’s creative agency of record, TBWAChiatDay LA, in partnership with Zoned and Hero Collective. You can unsubscribe at anytime.

Entertainment 97

Entertainment ROI Agency Retail 97

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

Digiday

JUNE 10, 2025

This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences.

ROI 47

ROI Video Ads Audience Agency 47

Buyer Advertising

JUNE 2, 2025

Well, like in music, a good agency partner brings together a talented account team supported by backup industry experts, strategists, creatives, analysts, developers, researchers and even negotiators to ensure account service exceeds your expectations. The post Does Your Agency Have Your Back?

Agency 52

Agency Advertising ROI 52

Buyer Advertising

FEBRUARY 19, 2025

She said she once worked for a large ad agency in NY and had a boss who told her that the client/agency bond should be so strong that if your client ever wound up in jail, you should be the first person they call for help. I was talking to a client the other day about the power of relationships, and she shared a funny anecdote.

Agency 59

Agency ROI Advertising Media 59

Advendio

APRIL 4, 2025

But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies? Why First-Party Data is a Game-Changer for Media Buying Agencies Retailers have a treasure trove of data from purchases, loyalty programmes, and customer interactions. This is why it’s crucial for media buying agencies: 1.

Retail 52

Retail Media Agency Machine Learning 52

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Audience Search Advertising 52