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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies.

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TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

Working alongside the broadcaster’s advertising agency TF1 Factory, marketers can create hybrid events that combine physical and digital elements into an immersive brand experience. In May, UK retailer The Range teamed up with Ideal World TV. The deal makes URW the latest shopping giant to bag itself a live commerce partner.

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Is It a Fad or a Fit? How to Pick Your Next Ad Channel

MNTN

By outlining a set list of questions by which to judge an ad channel, you can accurately compare your options as they pop up, saving you time and giving each channel a fair analysis. Take a look to see if you can target based on personas, use your site data to retarget, or even target your ABM lists. Is it brand safe?

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Why Kim Kardashian is sold on QR codes for Skkn by Kim

Digiday

In addition to the ad spot, the brand promoted its skincare through holiday pop-ups at the Westfield Century City mall in Los Angeles last month to encourage shoppers to sign up to be part of Skkn by Kim’s community and get sneak peeks of new launches as well as exclusive benefits such as early access to new products. .

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The Present and Future of Ads Privacy

MNTN

Outside of regulations over federal agencies, children, certain financial institutions, and healthcare providers, the U.S. How To Prepare Your Marketing Strategy for Data Privacy Changes Marketing teams have come to rely on customer data — especially third-party cookies — to reach and retarget customers efficiently.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

Founding members of the coalition announced today include GroupM, its agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners and clients Audible, AXA, Bayer, Danone, Deutsche Telekom, L’Oréal, Mars, Paramount, Sony, TalkTalk, and Tesco. GroupM says non-clients are also welcome to sign up to the coalition.

Media 52
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Datspush Review: What Marketers Need to Know Before Launching Their First Campaign

Lemonads

Furthermore, Datspush offers a huge collection of features that range from easy campaign creation to the ability to develop retargeting campaigns. Available for a variety of devices, push notifications are known for delivering great engagement and for being relatively simple to set up. What Ad Formats Does Datspush Support?