Martech Series

SEPTEMBER 15, 2022

The company provides IT and security expertise to mid-market businesses in the areas of cities and local government, financial services, healthcare, manufacturing and professional services. Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac. Certified cloud-based products help U.S.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

Martech Series

JANUARY 20, 2023

Quadient also recently received confirmation of various ESG agency ratings. Quadient also maintained its C+ rating and Prime status issued by the ISS ESG rating agency, as well as an AA rating from MSCI for the seventh year in a row.

Manufacturing 80

Manufacturing MarTech Agency Marketing 80

Martech Series

NOVEMBER 16, 2022

That’s why we hosted DXC Assembly—to help businesses and agencies accelerate workflows.”. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The session also included insights from Cobham SATCOM’s project partners, digital development agency Kruso, and Strapi, a headless CMS.

Marketing 88

Marketing Manufacturing SEO MarTech 88

Martech Series

NOVEMBER 1, 2022

Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As Since launching in 2004, Veranda has built an extensive network of global publishers, content producers, media companies, smart television manufacturers and digital platforms to distribute content and branded channels.

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Martech Series

AUGUST 24, 2022

Istara is based on both mathematical models and real-world feedback from designs manufactured with the tool. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. Kura has already received licensing requests from some of the largest companies in the world for this software. Director, Business Development at DigiCert. “We

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Martech Series

OCTOBER 17, 2022

” Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. We work with all of the top 10 CPG manufacturers in the US, and in just one year, we’ve generated more than $3B in sales for merchants through ads and promotions. * Self-Serve Ads Manager for CPGs.

Manufacturing 90

Manufacturing Banner MarTech Retail 90

Martech

OCTOBER 5, 2021

This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. Managing and maintaining that always-on marketing machine will feel much more like owning a manufacturing line than, say, leveraging your in-house agency,” he said. Read next: Real Story on MarTech: The new stack.

Marketing 95

Marketing MarTech Manufacturing ROI 95

Martech

MAY 2, 2023

“Despite today’s marketplace being 24/7 and 365-day experience, NewFronts provides a singular moment in time for buyers and sellers to meet and discuss planning for the remainder of the year and next,” Cohen told MarTech. Get MarTech! Now is the time to get in the game.” In your inbox. Business email address Subscribe Processing.

Retail 102

Retail Electronics Manufacturing MarTech 102

Martech Series

JUNE 1, 2022

This award allows retailers and distributors to recognize manufacturers and suppliers for exemplary content, integrity, accuracy, timeliness, completeness, and adherence to best practices. Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely.

Manufacturing 87

Manufacturing Retail MarTech Marketing 87

Martech

APRIL 6, 2023

It contextualizes the data, making it extraordinarily difficult to manufacture conclusions, whereas data visualization alone makes it easy.” She offered this checklist for agencies, but the main points on it apply to brands too: 1. Get MarTech! The post Data plus analytics is the route to the truth appeared first on MarTech.

Manufacturing 87

Manufacturing MarTech Marketing Conversion 87

Martech Series

DECEMBER 30, 2022

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. When headset manufacturer Plantronics purchased the 1990-founded company, which was first known as Polycom, in 2019, the two newly united businesses changed their name to Poly. This year feels like a tremendous roller coaster ride.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

Martech

DECEMBER 26, 2023

Tools More marketing automation Martech has become an essential part of channel marketing, with channel-specific tools in several categories, among them: Partner “ecosystem” platforms (PEP), like Crossbeam, Impartner and PartnerStack. Get MarTech! It produces better results for the sales force and its buyers and customers.”

Marketing 106

Marketing Education Electronics Healthcare 106

Martech

NOVEMBER 18, 2022

As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date.

Communications 103

Communications Real Estate AutoMobile Audience 103

Martech

APRIL 11, 2022

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). It is also a Sitecore partner. Going forward, the massive U.S.

Healthcare 83

Healthcare Agency Manufacturing Retail 83

VideoWeek

JULY 8, 2022

The US studio is planning to spin off its Starz network, attracting interest from Canal+ and its owner Vivendi, as well as streaming device manufacturer Roku. The Week For Agencies. IPA Launches New Mentoring Programme for Agency Members. is Key to Agency Client Relationships. FIFA+ Debuts First CTV App. IPA Says S.O.U.L

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Martech

MAY 5, 2022

None of the exchanges caught it and stopped it, and no advertiser agencies knew it happened right until the Wall Street Journal article hit. So then all of these fake sites will come in and will manufacture the quantities out of thin air and sell it to you. appeared first on MarTech. Why is that more important?

Impressions 70

Impressions Ad Exchange Ad Tech Advertising 70

Martech Series

FEBRUARY 3, 2023

Individual educators and government agencies began video conferencing regularly, something that businesses have used for many years and the user base of video conferencing has expanded as a result. Webex Meeting A leading manufacturer of video conferencing hardware is Cisco and Webex meetings is their video call app.

Communications 73

Communications Healthcare Manufacturing Marketing 73

Martech

OCTOBER 23, 2023

Austin hoped phone manufacturers would roll out the new feature to products, creating a new source of ad revenue, while boosting reach for app developers. He claimed that in return for default status, phone service providers and manufacturers were guaranteed a portion of ad click revenue. Get MarTech! In your inbox.

Mobile Search 76

Mobile Search Machine Learning Advertising Manufacturing 76

Martech

MARCH 22, 2024

It’s original mission was to work with mobile carriers and device manufacturers to develop an infrastructure to support a mobile app economy. “We help mobile device manufacturers and carriers interact with the entire app economy,” said Cohen. ” Get MarTech! What did the loss of the identifier mean?

Manufacturing 124

Manufacturing Cookies Advertising MarTech 124

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. In June 2010, the European standards agency ETSI approved version 1.1.1

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Martech

JANUARY 17, 2023

” Taylor designed his practices for manufacturing in a stable, slow-moving, predictable world. It’s time to break from legacy thinking and push toward new ways of reconfiguring your creative marketing firm or in-house agency. What a high-performing creative marketing firm or in-house agency looks like. The reason?

Marketing 105

Marketing Agency Manufacturing Cookies 105

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Target customers. Target customers.

Marketing 95

Marketing Healthcare Real Estate Conversion 95

Martech

MARCH 28, 2022

Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. Read next: Marketers look to adtech and agencies to solve the addressability problem.

Retail 78

Retail Manufacturing Cookies MarTech 78

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 107

Marketing Machine Learning ROI Cookies 107

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Learn more here.

ROI 113

ROI Machine Learning Conversion Rate GDPR 113

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. Chrome is the most popular browser on the market. Want to grow your organic traffic by 20-100%?

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 118

Marketing Manufacturing Communications Healthcare 118