Fuel Lines

OCTOBER 5, 2017

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.

Agency 265

Agency Manufacturing Audience Communications 265

AdExchanger

DECEMBER 6, 2022

Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing. The process started with a decision to bring creative strategy and production. Continue reading » The post How The North Face Put A New Face On Its Marketing appeared first on AdExchanger.

Manufacturing 112

Manufacturing Marketing Agency Advertising 112

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262

Agency Manufacturing Advertising Marketing 262

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

More About Advertising

FEBRUARY 2, 2024

New York Attorney General Letitia James, says: “For a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe opioids, directly fueling the opioid … The post Opioid scandal costs Publicis $350m first appeared on More About Advertising.

Manufacturing 105

Manufacturing Advertising Finance Agency 105

Fuel Lines

OCTOBER 18, 2012

Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded. To top it off, for most, all of this busyness isn’t effectively creating new business opportunities for the agency.

Agency 277

Agency Media Audience Manufacturing 277

VideoWeek

AUGUST 2, 2022

The aim is to reduce the barriers for broadcasters to be able to launch addressable TV offerings, or for smart TV manufacturers to run them. As addressable TV advertising grows across Europe, agencies and brands will become more familiar with the format and its capabilities, reducing the barriers to investment.

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

Digiday

OCTOBER 23, 2023

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Manufacturing 85

Manufacturing Audience Agency Media 85

More About Advertising

JULY 11, 2017

Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the car manufacturer from 1934 to 1957. Traction will be led by BETC presidents Bertille Toledano.

Agency 58

Agency Manufacturing Advertising 58

More About Advertising

MARCH 16, 2020

Starting today, LVMH boss Bernard Arnault has instructed his Perfumes and Cosmetics businesses to manufacture substantial quantities of alcohol-based gel.

Manufacturing 59

Manufacturing Agency Advertising 59

All About Advertising Law

JUNE 5, 2015

District Court for the Central District of California awarded summary judgment to defendant UTC Fire & Security Americas Corporation, Inc. (“UTC”), finding the security equipment manufacturer could not be held vicariously liable for the actions of its authorized dealers under any theory of agency. In Makaron v.

Manufacturing 40

Manufacturing Communications Retail Agency 40

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 79

Manufacturing SEO Communications Pharmaceuticals 79

AdvertiseMint

NOVEMBER 7, 2023

The program benefits brands, manufacturers, and customers by creating a more reliable and transparent e-commerce environment. Benefits for Brands, Manufacturers, and Customers Source: Canva The following are the benefits of the Amazon transparency program: Brands and manufacturers. Work with the best Amazon marketing agency !

Manufacturing 52

Manufacturing Retail Agency Marketing 52

Martech Series

AUGUST 8, 2022

Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. 18-20 in Chicago. 18-20 at the Hilton Chicago.

Retail 85

Retail Education Manufacturing MarTech 85

AdvertiseMint

FEBRUARY 4, 2024

This exclusive platform is where manufacturers and distributors can become official suppliers to Amazon. Amazon Vendor Central is a platform manufacturers and distributors use to sell their products directly to Amazon, instead of customers. Contact the leading Amazon ad agency. What is Amazon Vendor Central?

Shipping 52

Shipping Manufacturing Retail Marketing 52

Martech Series

DECEMBER 19, 2022

EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, announces Lori Pugh Marcum, Events Content Director, was named to Eventex’s Top 100 Most Influential People in the Event Industry for 2022.

Manufacturing 59

Manufacturing Retail MarTech Media 59

All About Advertising Law

OCTOBER 30, 2019

Agency Denies Industry Petition and Publishes Revised Draft Guidance. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturing practice (GMP) regulations. Industry efforts do not appear to have worked.

Manufacturing 61

Manufacturing Food Agency Marketing 61

All About Advertising Law

OCTOBER 30, 2019

Agency Denies Industry Petition and Publishes Revised Draft Guidance. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturing practice (GMP) regulations. Industry efforts do not appear to have worked.

Manufacturing 61

Manufacturing Food Agency Marketing 61

Martech

JULY 21, 2023

In all other sectors, from manufacturing to health care to legal services, uncomfortable consumers equaled or far outweighed those consumers who were comfortable with genAI. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! Another 27% said they were neither comfortable nor troubled. Why we care.

Marketing 90

Marketing Public Relations Retail Manufacturing 90

Digital Ad Blog

JUNE 14, 2023

The Federal Trade Commission (FTC) and Consumer Protection The Federal Trade Commission (FTC) is the primary federal agency responsible for consumer protection in the United States. The agency has the authority to impose fines, seek injunctions, and provide redress to affected consumers.

Manufacturing 52

Manufacturing Education Food Electronics 52

Martech Series

JUNE 8, 2022

EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power.

Retail 100

Retail Manufacturing MarTech Agency 100

Fuel Lines

JUNE 4, 2014

” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. ” Owners of agencies should focus on their personal brand. The brick and mortar isn’t as important as the person who owns the agency. This was welcome news.

Agency 276

Agency Impressions Manufacturing Communications 276

Martech Series

NOVEMBER 10, 2022

Prior to joining VideoAmp, he served as SVP of Global Distribution at Cognitive Networks (which was later acquired by Vizio) where he drove global partnerships with TV networks, television manufacturers and data providers. On the agency holding company front, it has engaged in pilots with 6 major holding companies for currency testing.

Manufacturing 79

Manufacturing Ad Tech MarTech Agency 79

Gods of Advertising

APRIL 8, 2014

One of the tough things about working at a relatively young agency with a B2B/technology pedigree is the persistent opinion that such a group is not capable of creating big ideas at the brand level. I think that makes us, and other like-minded agencies, perfectly poised to address the needs of any and all comers in the modern world.

Agency 76

Agency Electronics Manufacturing eCommerce 76

AdvertiseMint

SEPTEMBER 4, 2023

Private label sellers: They create brands and source products from manufacturers or wholesalers. A manufacturer makes the product, and another company puts its name on it, advertises it, and sells it. Wholesale sellers: Wholesale sellers purchase products in bulk from manufacturers or authorized distributors and sell them on Amazon.

Shipping 52

Shipping Manufacturing Conversion Rate Conversion 52

AdvertiseMint

SEPTEMBER 6, 2023

The Amazon wholesale business involves purchasing products in bulk from manufacturers or authorized distributors and reselling them on Amazon. You can attend trade shows, browse online directories, or contact manufacturers directly. What is Wholesale Selling on Amazon? Consult with a legal professional if needed. Source products.

Manufacturing 52

Manufacturing Retail Shipping Marketing 52

More About Advertising

APRIL 10, 2019

Agency Now has been hired by Go Ultra Low, a partnership between the UK government’s Office for Low Emission Vehicles and the Society of Motor Manufacturers and Traders (SMMT) to handle a £3.5m Confused about electric or hybrid cars and what emissions we’re allowed to emit (or not)?

Manufacturing 58

Manufacturing Agency Advertising 58

VideoWeek

OCTOBER 19, 2022

Agency group Omnicom has raised its growth forecast for 2022 after a strong Q3, raising its expected full year organic growth from 6.5-7 The results continue a trend over the past year of agencies reporting strong growth and upbeat outlooks, while ad revenue reliant tech companies paint a much more gloomy picture. 7 percent up to 8-8.5

Public Relations 59

Public Relations Manufacturing Agency Communications 59

All About Advertising Law

JANUARY 11, 2023

Innovations in the space industry, from low Earth orbit (LEO) constellations to developments in in-space servicing and manufacturing (ISAM), have led to an influx of satellite and gateway Earth station applications in recent years. The impact? This could include definitive ways to make that process more transparent and streamlined.

Manufacturing 52

Manufacturing Communications Agency Advertising 52

MNTN

AUGUST 25, 2023

Once you give any power away, that’s a Pandora’s box that is never closed again,” said David Nyurenberg, OTT & Digital Video Lead at Rain the Growth Agency. Even Smart TV manufacturers like Samsung and Roku are following suit. But now the CTV landscape is heating up, and competition may eventually force their hand.

Manufacturing 98

Manufacturing Media Advertising Audience 98

Martech Series

DECEMBER 7, 2022

“Working with an agency that provides services to a broad range of industries can bring a perspective to challenge your current thinking.”. Intent data also show that across manufacturing companies, interest in “data-driven marketing” is up 616 percent over the past three months compared to the previous three.

ROI 84

ROI Manufacturing MarTech Agency 84

More About Advertising

JULY 3, 2019

If, as expected, we get Boris Johnson as the next UK prime minister (possibly only for a week or so but we’ll see) there may be a reprieve for sugary drinks manufacturers and their handmaidens (ad and media agencies) as he’s threatening to row back on what he calls ‘sin taxes.’

Manufacturing 55

Manufacturing Agency Media Finance 55

More About Advertising

MARCH 21, 2023

Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ads’. So I’ll go with a selection of work that would keep me entertained while.

Manufacturing 56

Manufacturing Entertainment Advertising Agency 56

VideoWeek

APRIL 14, 2023

Amplified Intelligence Launches Campaign Attention Tracker Attention measurement firm Amplified Intelligence has launched a campaign evaluation tool called attentionPROVE, designed to help agencies monitor attention in real-time. Most of the companies affected attribute the redundancies to declining ad revenues.

Media 98

Media Agency Ad Tech Manufacturing 98

Martech Series

SEPTEMBER 15, 2022

The company provides IT and security expertise to mid-market businesses in the areas of cities and local government, financial services, healthcare, manufacturing and professional services. Aunalytics will feature its managed services, enterprise cloud, and data cleansing portfolio. Certified cloud-based products help U.S.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. Media sellers and exchanges are able to position inventory based on high, medium or low attention and agencies, advertisers and media buyers can then optimize their budgets to secure inventory that delivers the greatest impact.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Martech Series

JANUARY 20, 2023

Quadient also recently received confirmation of various ESG agency ratings. Quadient also maintained its C+ rating and Prime status issued by the ISS ESG rating agency, as well as an AA rating from MSCI for the seventh year in a row.

Manufacturing 80

Manufacturing MarTech Agency Marketing 80