Martech Series

OCTOBER 20, 2022

Fyllo’s Data Marketplace allows brands and agencies to create stronger connections with these progressive consumers. In early 2022, Audigent launched the ad industry’s first cookieless identity-based header bidding solution powered by its Hadron ID.

Header Bidding 98

Header Bidding Advertising Marketing MarTech 98

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Ad Monsters

MAY 11, 2023

We can see the whole thing, and our managed service team has helped us understand the needs of that marketer and the agency’s needs. DM: The shift in header bidding happened because publishers are running from current auction practices. Do you think cutting out the intermediaries will be hard for SSPs in the future?

Header Bidding 96

Header Bidding Marketing Ad Tech Impressions 96

PubMatic

APRIL 12, 2022

We’ve spent years developing tools that facilitate header bidding and unified auctions to create a dynamic that allows for fair pricing in programmatic advertising. This also allows our agency clients to look holistically at how to buy effectively for their clients at the same time. Fair Pricing.

Header Bidding 98

Header Bidding Ad Tech ROI Media 98

Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. The advertiser or agency creates the campaign by setting the targeting, ad size etc. However, they are responsible for different processes.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

InMobi

DECEMBER 6, 2020

Our status as the preferred, SPO-certified, in-app SSP for leading media agencies helped propel this growth further. Growth for Full Screen Supply 1) Ease of Accessing Demand Via InMobi’s Header Bidding Integrations In 2020, we saw leading publishers open up their entire full screen inventory with InMobi.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

InMobi

JULY 26, 2021

Agency Partnerships: Understand if unique demand partnerships and/or agency preferential status are part of their supply path optimization (SPO) efforts. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Digiday

FEBRUARY 27, 2025

This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs. Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3

Header Bidding 42

Header Bidding Ad Tech Impressions Audience 42

OpenX

MAY 3, 2024

Released every spring, this searchable directory is widely considered the digital marketing industry’s definitive list of the best agencies, strategic partners, and technology service providers who are pushing the industry forward in measurable ways.

Header Bidding 52

Header Bidding Agency Advertising Marketing 52

VideoWeek

JANUARY 26, 2023

With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.” Alexandra Theriault, General Manager, Spherical, Lotame “This lawsuit has been a long time coming for Google.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Adtelligent

OCTOBER 6, 2021

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding? 1) Who Do Their Monetization Solutions Prioritize?

Header Bidding 52

Header Bidding Advertising Ad Server Ad Exchange 52

VideoWeek

JULY 27, 2022

Google has said its own Display & Video 360 is signed up as an early tester, and that it’s in communications with other DSPs, SSPs, publishers and agencies to test the feature. Trust in me, only me. Google’s Thygesen says the product is designed to restore advertisers’ trust in digital advertising as a whole.

Ad Tech 75

Ad Tech Header Bidding Media Communications 75

InMobi

MARCH 9, 2021

A brand looking to advertise would often work with an agency, which then works with or uses a DSP. Therefore, access to supply at scale via multiple leading header bidding/waterfall partnerships (while ensuring supply diversity in the process) is significant. While all the above are important, scale ultimately impacts the reach.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Monetize More

MAY 10, 2022

Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs. Direct Ad Sales Explained.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

InMobi

MARCH 15, 2021

While many marketers are beginning to understand and appreciate supply path optimization (SPO) in the browser world, what does SPO mean for the brands and agencies that advertise in mobile apps?

Header Bidding 52

Header Bidding Advertising Mobile Ads Agency 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers access to ad agencies, demand-side platforms, and premium ad networks. They’ve launched their OpenWrap SDK to roll out header bidding for mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. authorities and intelligence agencies as per U.S. Salesforce and Adobe released a report stating U.S. Does Google Analytics Violate GDPR? violate the GDPR.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Paleo AdTech

DECEMBER 10, 2023

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “You know what’s funny?

Media 52

Media Header Bidding Ad network Cookies 52

VideoWeek

JULY 25, 2023

Buyers will also be able to access this inventory through agencies which have direct relationships with the SSP via supply path optimisation (SPO) deals. Value Add PubMatic, like most SSPs, has been working to evolve its offering in recent years, reconfiguring its space in the ad tech supply chain.

Media 52

Media Header Bidding Retail eCommerce 52

Paleo AdTech

MARCH 8, 2022

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “You know what’s funny?

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. Agencies and advertisers and DSPs on the buy-side have already been handling the deprecation of third party cookies for over 2 years. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. In this period, we observed 52% growth in ad spending on in-app header bidding supply. Why is in-app bidding beneficial?

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Digiday

MAY 31, 2022

In many ways, it’s a return to the one-to-one publisher SSP relationship that preceded header bidding. Agencies — and to some extent advertisers — are just as much a part of the business now as publishers. Agencies — and to some extent advertisers — are just as much a part of the business now as publishers.

Header Bidding 69

Header Bidding Ad Tech Marketing Advertising 69

Clearcode

APRIL 26, 2023

Demand-path optimization works the other way — publishers try to make purchasing their ad inventory easily accessible and cost-optimal simultaneously for media buyers (advertisers and ad agencies). Besides advertisers, other actors will benefit from SPO: AdTech companies, agencies, and publishers. Who Benefits From DPO?

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Clearcode

MARCH 1, 2022

The introduction of header bidding provided many benefits, but it also led to bid duplication. During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

OpenX

OCTOBER 10, 2023

The economics shifted dramatically after the introduction of header bidding in 2013. Captify was an early design partner in adding curation functionality into the OpenX platform, which we have used to enable hundreds of our agency clients to activate our search intent audiences across OpenX’s premium inventory.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few. or those that focus purely on video or native ads.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

PubMatic

FEBRUARY 21, 2024

Leverage Unique Demand Connections: PubMatic has premium supply path optimization partnerships with leading agencies and advertisers, many of whom are looking for audience extension opportunities, especially due to cookie deprecation.

Audience 110

Audience Media Advertising Retail 110

OpenX

AUGUST 15, 2023

That’s a promise we make to our employees, publishers, brands, agencies, DSPs, data providers, the planet, and ultimately, consumers. As the creators and patent-holders of header bidding, OpenX has always been on the cutting edge of programmatic and a champion of transparent and mutually beneficial auction dynamics.

Media 52

Media Header Bidding Non-Profit Impressions 52

Clearcode

APRIL 26, 2022

advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers to buy media on an impression-by-impression basis.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Ad Monsters

MAY 16, 2022

So, what is SPO and how should advertisers and agencies be thinking about it? There are many reasons why agencies and advertisers are taking a close look at supply paths , but the main three would be: 1) to reduce infrastructure costs, 2) to increase performance, and 3) to maintain transparency for inventory quality.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98