Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech Series

MARCH 2, 2023

As a lifelong entrepreneur, my previous experiences include a successful exit with my first start-up and more than a decade on the advertising agency and client side of global facing brands. Data independence is crucial for survival for brands, publishers, and their agency partners.

MarTech 97

MarTech Retargeting Cookies Audience 97

VideoWeek

JULY 23, 2024

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry.

Cookies 52

Cookies Marketing Retargeting Audience 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 102

Retail Advertising Cookies Marketing 102

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? Wrapping Up.

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. As a result, contextual is best used as one part of a multi-tactic cookieless targeting approach.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Ad Monsters

JULY 3, 2024

“When Google finally deprecates the cookies, signals from third-party identifiers will disappear. In a crowded market, advertisers must prioritize their end customers, who are the heart and soul of the brand, to effectively target and retarget them through every step of the funnel.”

Retail 122

Retail GDPR Media Retargeting 122

illumin

APRIL 22, 2025

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Programmatic platforms and digital marketing agencies can use tools to measure the carbon footprint of their digital campaigns.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. It’s a good question!

CPC 111

CPC Demand Side Platform CPM Media 111

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Agency 59

Agency SEO Media Audience 59

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. The perfect storm has been brewing around digital identity for some time.

Audience 117

Audience Cookies Retargeting Marketing 117

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. presidential election year, brands will get less for their money,” said Reid Carr, CEO and executive creative director of marketing agency Red Door Interactive.

Media 133

Media Advertising Click Through Rate Machine Learning 133

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions.

ROI 102

ROI Control Group Audience Cookies 102

Single Grain

JULY 20, 2021

Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. At the same time, the space is so fragmented and complex that buyers say it’s “in shambles” (or “ shambies ,” for our Gen Z readers).

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover.

Advertising 98

Advertising A/B Testing Audience Viewability 98

Digiday

JUNE 6, 2022

Agency execs say they are advising clients to focus on creative execution more, give consumers a sense of the brand overall rather than solely focus on pushing product sales. The second one that’s scaring our customer is the end of third-party cookies. A Confessions with an agency exec on recession worries.

Brand Awareness 82

Brand Awareness Marketing Advertising CPM 82

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. Does Dynamic Creative Optimization Use Third-Party Cookies? Dynamic creatives are most often used in simple retargeting campaigns: a viewer enters a website and views several products.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

NOVEMBER 5, 2024

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many aspects of the CTV media buying process as possible in order to retain talent and avoid the high costs of turnover. A final note on effectively targeting CTV ads: Intentionality is key!

Advertising 104

Advertising Audience A/B Testing Viewability 104

Digiday

FEBRUARY 1, 2023

Some growth in retail is also spurred by privacy changes to third-party cookies. Jacob Harrison, director of e-commerce investment strategy at CMI Media Group, a WPP-owned agency, said this competition in the marketplace will increase rapidly. This makes it difficult to compare results cross-platform.

Retail 68

Retail Media Shipping GDPR 68

YieldBird

JANUARY 14, 2022

Yes, such an event was the postponement of the “cookie apocalypse”, i.e. the postponement by Google of the date from which Chrome will no longer transfer data to third parties (third-party data). Was there an event that influenced the entire industry across the board?

Advertising 52

Advertising Cookies Retargeting Impressions 52

Single Grain

MAY 30, 2025

” Work with the leading digital marketing agency The Power of Integration: Creating a Unified Strategy How SEO and Paid Ads Complement Each Other SEO and paid ads are essential components of a comprehensive marketing campaign. As third-party cookies disappear, both channels face more challenges in attribution.

SEO 52

SEO ROI Conversion Rate Conversion 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier?

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Use case #8: Retargeting and Look-alike Modelling. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

JUNE 19, 2023

Learn More: Different Types of Online Advertising to Increase Brand Awareness 8) Makes Retargeting Simple Google Ads makes it simple to host a retargeting campaign. Investing in a retargeting campaign is worth it. This tool tracks the cookies on your website, collecting first-party data to identify who viewed your website.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

MNTN

SEPTEMBER 4, 2023

Outside of regulations over federal agencies, children, certain financial institutions, and healthcare providers, the U.S. Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. United States At this time, there is no comparable national policy in the US to the GDPR.

GDPR 52

GDPR Cookies Pop-Up Audience 52

InMobi

MAY 5, 2021

Unlike browser-based advertising, in-app advertising does not use cookies. As such, how retargeting works in the web world is inherently very different than how it works in apps. That being said, in-app retargeting will no longer be possible in iOS for users who do not opt in.

Retargeting 52

Retargeting Audience Advertising Cookies 52

Digiday

FEBRUARY 2, 2023

In this new Q&A, Keith Bryan, president at Best Buy Ads, spoke with the Custom in-house agency at Digiday Media about how organizations approach RMNs and navigate new opportunities in the space. RMNs are for any organization that believes they have an opportunity to capitalize on first-party data with the deprecation of cookies.

Retail 68

Retail Media Retargeting Ad Inventory 68

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

MAY 27, 2020

So bottom line is, this pandemic has brutally exposed the CMOs and CEOs who were actually building a digital-first and a mobile-first business versus those who were just brokering via third-party agencies and escaping the do-it-yourself rigor.” And it's deterministic, cookie-free and always-on. Beat that using desktop or CTV.

Fashion 52

Fashion Ad Tech Cookies Conversion 52

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Brands, publishers, and agencies include various data acquisition scenarios in their marketing strategies to obtain more zero-party data. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. 3) Anheuser-Busch. The Lesson.

Marketing 141

Marketing Audience Media ROI 141