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5 Marketing Lessons From Anna Wintour’s Leadership and Legacy

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice 5 Marketing Lessons From Anna Wintour’s Leadership and Legacy Everyone knows what she stands for. She is, in my opinion, an expert marketer in her own right. The Best Agencies Think Like Editorial Brands Don’t chase culture.

Fashion 229
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How wisdom makes AI more effective in marketing

Martech

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 132
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Who really owns your data? Protecting your business from agency lock-in

Martech

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

Agency 130
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9 essential tips for building a website that drives conversions

Martech

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Enable teams to iterate efficiently. Processing.

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2024 in Review: 7 Essential Resources for Agency Leaders

Basis

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 98
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From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. Previously, Arturo held senior marketing roles at Apple, Nike, the NBA, and NuBank.

Media 232
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Why marketing benefits when it provides forecasted guidance

Martech

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations.

Marketing 120