Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 97

Agency Advertising Communications Machine Learning 97

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 98

Agency Media Advertising Conversion 98

Martech

JULY 25, 2024

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. For Warner Music and Spotify, AI-powered conversations with a digital replica of the singer Achille Lauro. Processing.

Agency 123

Agency Fashion eCommerce Communications 123

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Adweek

AUGUST 2, 2023

The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google's Bard and Microsoft Bing's partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in.

SEO 246

SEO Agency Conversion 246

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and. Twitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars.

Brand Awareness 306

Brand Awareness Agency Conversion Marketing 306

Fuel Lines

AUGUST 22, 2019

Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. G2 Crowd and Heinz Marketing.

Agency 254

Agency Conversion Rate Conversion Marketing 254

AdvertiseMint

FEBRUARY 22, 2025

In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. Which means more accurate conversion tracking, improved ad optimization, and better revenue attribution.

Conversion 52

Conversion Marketing Agency Advertising 52

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

OCTOBER 2, 2024

At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial.

Conversion 328

Conversion Agency Advertising Marketing 328

Adweek

JUNE 27, 2024

The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. Shake Shack added a secret sauce to its latest advertising campaign: generative AI.

Conversion 342

Conversion Agency Advertising 342

Adweek

JUNE 20, 2024

CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.

Conversion 331

Conversion Agency Advertising 331

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

Agency 96

Agency Media Audience Marketing 96

AdvertiseMint

DECEMBER 18, 2024

As a leading Facebook advertising agency , we are often asked to participate in research studies with Meta regarding new features for their ads manager and conversions API. One of the points we bought up to Meta was that our clients often find installing the conversions API more difficult that it should be.

Conversion 52

Conversion Cookies GDPR Ad Targeting 52

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress.

Agency 84

Agency Media Impressions Conversion 84

Adweek

OCTOBER 15, 2024

The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. Authenticity is key.

Conversion 299

Conversion Agency Advertising Marketing 299

Adweek

JUNE 6, 2025

Using Data to track conversion in creator marketing Logan, who specializes in retail media, sees creator marketing as a “perfect fit” for retail. But creators can often be left wondering if they’re really converting consumers and making an impact on a brand’s bottom line.

Retail 203

Retail Entertainment Audience Media 203

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). They put pressure on buyers to act.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion Retail A/B Testing 52

Adweek

SEPTEMBER 23, 2024

After the United Nations Foundation named Droga5 its creative agency, that partnership has debuted a campaign bringing together the voices of millions of young people to drive meaningful conversation and positive change around global issues.

Conversion 296

Conversion Agency 296

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Adweek

SEPTEMBER 19, 2022

making it hard to have productive conversations about the problems global warming is creating. If you've ever found yourself in an argument about climate change, you know the terminology around it can be a bit charged. The issue is uniquely political in the U.S., The Potential Energy Coalition, a nonprofit research and creative shop with.

Agency 246

Agency Conversion 246

Adweek

DECEMBER 15, 2022

Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him.

Agency 246

Agency Conversion 246

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Its viral trends and interactive features build authentic connections and foster brand loyalty, while targeted ads and social commerce tools streamline the path from discovery to conversion.

Advertising 130

Advertising ROI CPA Conversion 130

Adweek

JANUARY 2, 2024

Besides containing cautionary tales about tattoo supervision and dinner table conversations to avoid in front of your grandmother, CarMax's new campaign has one message for consumers they want them to heed most of all: never settle. The used car marketplace and its agency, The Martin Agency, are ringing in the new year with a cheeky.

Conversion 290

Conversion Agency Advertising 290

Adweek

JULY 16, 2024

While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. It is the first work for the brand by Curiosity since becoming agency of record in April. Love and Hearts for Your Lady Parts" aims to relay health information through innuendo. Directed.

Conversion 279

Conversion Agency 279

Adweek

NOVEMBER 7, 2024

This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola's version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations.

Conversion 278

Conversion Agency 278

Adweek

JANUARY 29, 2025

In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures.

Conversion 263

Conversion Agency Marketing 263

Martech

AUGUST 8, 2024

And agencies are answering their clients’ calls to include RMNs in the mix. Without the ability to compare apples to apples from one RMN to another, brands and agencies are left with more number-crunching and guessing. That was the focus of an IAB roundtable this week featuring agency and RMN representatives.

Retail 130

Retail Media Advertising Agency 130

Adweek

MARCH 15, 2024

During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and.

Conversion 299

Conversion Agency Marketing 299

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. “Are you working overtime?”

MarTech 117

MarTech Retail Manufacturing Conversion 117

Adweek

DECEMBER 21, 2023

One word has dominated our conversations reflecting on 2023: resilience. Marketing organizations and creative agencies have had to be especially resilient as they. At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. A fitting 2023 word, that.

Conversion 289

Conversion Agency Marketing 289

Adweek

JANUARY 5, 2023

managing director Charles Ifegwu of The Fifth, an award-winning social creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the fifth estate, how.

Marketing 290

Marketing Conversion Agency Advertising 290

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 66

Agency Brand Awareness Communications Conversion 66

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 102

ROI Marketing Brand Awareness Conversion 102

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. There is a growing need to complement this approach with more dynamic and conversational approaches. David Ogilvy famously said, “Give me the freedom of a tight brief.”

Conversion 118

Conversion Marketing A/B Testing Electronics 118

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Measure success with key metrics: Track open rates, response rates, conversions, and booked meetings to refine your strategy. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52