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Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Adweek

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

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How to prove the value of brand marketing without sacrificing ROI

Martech

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Awareness tactics make strangers to your brand aware of its existence. Its all about that sale or lead, both easily measurable results.

ROI 99
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How brands are extending social influence and commanding cross-platform conversations

Digiday

Brands have fully embraced social media content and are pushing the boundaries on Instagram, TikTok, Meta, YouTube and other platforms to drive engagement, mainly in the form of social actions. Continue reading this article on digiday.com.

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AR Experiences That Boosted Conversion Rates by 189%

Single Grain

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

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Why SEO IS Important for Businesses In 2022

Ad Rants

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Let's start with a better understanding.

SEO 223
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6 Digital Remedy Platform Features Built to Help Streamline Workflows for Full-Service Agencies

Digital Remedy

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 66
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How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own.

Education 147