Martech Series

NOVEMBER 20, 2022

Influencer Marketing Platform Introduces a New Visual Identity in Tandem with New Technology. Top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Conversion 106

Conversion Affiliates Media ROI 106

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. We neither endorse nor have any affiliation with them. Disruptors.

MarTech 130

MarTech Machine Learning Conversion Conversion Rate 130

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Digiday

JUNE 20, 2024

One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. Continue reading this article on digiday.com.

Affiliates 90

Affiliates Conversion Rate Conversion Media 90

Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. For example, I noticed that weekend traffic to my site is high, but conversions are low. Recordings.

Affiliates 78

Affiliates Conversion eCommerce Audience 78

Lemonads

JUNE 26, 2021

If you are new to affiliate marketing or are curious about it, you might have seen the term affiliate link almost in any piece of content that speaks about the affiliate business. In this short article, we will explain what affiliate marketing is and the importance of affiliate links in the affiliate cycle.

Affiliates 52

Affiliates Marketing Cookies Conversion 52

Lemonads

SEPTEMBER 17, 2021

Having a marketing strategy allows entrepreneurs to achieve these goals, but there are dozens of different ways to promote products and services. Fortunately, affiliate marketing is a great alternative as this type of performance advertising delivers superb results for countless companies across the globe.

Affiliates 52

Affiliates Marketing Conversion Brand Awareness 52

Lemonads

MAY 22, 2021

Marketers had to use rudimentary techniques like focus groups in order to collect data and figure out if their campaigns had any impact whatsoever. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services.

Affiliates 52

Affiliates Advertising Marketing Banner 52

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Marketers can then use this data to identify high-quality calls, optimize ad bids or modify campaign messaging. Email: Business email address Sign me up!

Machine Learning 91

Machine Learning GDPR Conversion Healthcare 91

Lemonads

MAY 2, 2021

Affiliate marketing is the perfect example because, even though prior knowledge can increase your chances of success, many leading affiliates established themselves quickly and without experience. Advertisers partner with affiliates to attract consumers and generate conversion.

Affiliates 52

Affiliates Marketing Conversion Audience 52

Lemonads

JANUARY 17, 2022

Becoming an affiliate is a great way to take control of your professional life and make money out of the knowledge you already have. Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs.

Affiliates 52

Affiliates Marketing CPL CPM 52

Lemonads

JUNE 3, 2021

Affiliate Marketing Terms. As of 2021, the affiliate marketing industry is worth around 12 billion US dollars and projections suggest that this number will only grow over the next few years. After all, affiliate marketing can help connect advertisers to their audiences while allowing publishers to monetize their content.

Affiliates 52

Affiliates Marketing Advertising Pop-Up 52

Lemonads

JUNE 11, 2021

As a matter of fact, businesses are constantly looking for innovative channels to advertise their solutions today, which is one of the reasons why digital marketing has gained so much popularity. While both of these techniques pre-date digital marketing, they are two of the preferred promotional methods used by companies across the globe.

Affiliates 52

Affiliates Marketing Conversion Advertising 52

Lemonads

JUNE 16, 2021

Affiliate marketing compliments google ads. Pay-per-click or PPC advertising has become one of the most popular ways for companies to market their goods online and the top platform is undoubtedly Google Ads (formerly known as Google Adwords). In most cases, affiliates receive a commission for each conversion they generate.

Affiliates 52

Affiliates Marketing Conversion Retargeting 52

Lemonads

JUNE 11, 2021

Some estimates suggest that the value of the affiliate marketing industry has already surpassed the $7 billion mark in early 2021 and the industry shows no signs of slowing down. Affiliate marketing isn’t popular because it’s easy or fun, but because it works. What Is Affiliate Marketing?

Affiliates 52

Affiliates Advertising Marketing Conversion 52

Lemonads

AUGUST 15, 2021

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is.

Affiliates 52

Affiliates Marketing Ad Space Conversion Rate 52

Lemonads

SEPTEMBER 2, 2021

There’s a chance you’re already working with affiliate marketing and you are exploring new ways to increase your passive income, or you are completely new to this and you want to know-how are all those YouTubers making a living. We will very quickly introduce you to affiliate marketing and then get to Youtube.

Affiliates 52

Affiliates Marketing Click Through Rate Audience 52

Seth Godin

SEPTEMBER 9, 2023

An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse. We support an echo chamber when we can gain status or find tribal affiliation by adhering to its rules. We support an echo chamber when we can gain status or find tribal affiliation by adhering to its rules.

Affiliates 135

Affiliates Conversion Marketing 135

Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. Facebook , Instagram , Linked In, Twitter, TikTok , and other platforms have successfully penetrated almost every market on the planet -- not to mention new alternatives designed to target untapped segments.

Affiliates 52

Affiliates Media Marketing Conversion 52

Lemonads

DECEMBER 8, 2021

One of the many best things about affiliate marketing is that it can be tracked, monitored, and is suitable for conversion attribution. But, this doesn’t mean that there aren’t customer acquisition risks in affiliate marketing.

Affiliates 52

Affiliates Marketing Cookies Conversion 52

Martech

MARCH 17, 2025

Compared to non-AI traffic sources (including paid search, affiliates and partners, email, organic search, social media), generative AI traffic shows: More engagement: Adobe found 8% higher engagement as individuals linger on the site for longer.

Retail 95

Retail Affiliates Food Conversion 95

Lemonads

JULY 18, 2021

In this Affiliate Marketing guide for advertisers, we will tell you exactly how you can incorporate this marketing strategy into your business. Affiliate marketing is used by approximately 81% of all advertisers , so it’s no surprise that the industry is worth well over 12 billion US dollars.

Affiliates 52

Affiliates Advertising Marketing Conversion 52

Lemonads

JANUARY 10, 2022

Outsourced program management or OPM is the practice of working with a third party that oversees your affiliate program. Company owners and marketing directors are constantly looking for the best way to promote their brands. We’ll also share our picks for top OPM agencies and affiliate networks that don’t get enough recognition.

Affiliates 52

Affiliates Agency Marketing SEO 52

Lemonads

NOVEMBER 12, 2021

Did you know that affiliate marketing is used by 4 out of 5 companies on a global scale? This is because this marketing technique allows businesses to partner with seasoned marketers that run performance-based campaigns. How Does Affiliate Marketing Work?

Affiliates 52

Affiliates Marketing Audience Conversion 52

Lemonads

AUGUST 15, 2021

This is one of the reasons why the internet has become one of the most popular marketing channels out there. While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. What Is SEO?

Affiliates 52

Affiliates SEO Marketing Rich Media 52

Lemonads

SEPTEMBER 5, 2021

LeadGen Strategy: Should You Develop an Affiliate Marketing Lead Generation Program? Developing and deploying a comprehensive lead generation marketing strategy internally can put a lot of pressure on your team. Affiliate marketing is a promotional approach where advertisers work with affiliates to promote products and services.

Affiliates 52

Affiliates Marketing Click Through Rate Conversion 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Brand ambassadors. Product reviews.

Marketing 138

Marketing Audience Click Through Rate Conversion 138

Lemonads

MAY 27, 2021

How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. For this article, we will focus specifically on monetizing a blog through affiliate marketing.

Affiliates 52

Affiliates Marketing Conversion SEO 52

Ad Monsters

MAY 23, 2025

From TikTok affiliates to YouTubes overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. The signal should shape every decision, from how marketers build media plans to where they place their bets. For Terrana, attention isnt just a performance metric.

Affiliates 52

Affiliates Media Conversion Audience 52

Single Grain

NOVEMBER 14, 2023

So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. These ads help you get in front of your target market before they start searching for your solution. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 120

Machine Learning Marketing Conversion SEO 120

Lemonads

JUNE 25, 2021

The affiliate payout is one of the most important things you need to set when you create your affiliate program. Affiliate marketing is a great alternative for these businesses because it creates a strong bond with potential customers with the help of independent marketers. What is Affiliate Payout?

Affiliates 52

Affiliates Advertising Conversion CPA 52

Lemonads

APRIL 27, 2021

Today, companies rely on affiliate marketers to help them forge a strong bond with their potential customers. That said, learning how to set up a niche blog that generates enough traffic and conversions to become an affiliate marketer is not always straightforward.

Affiliates 52

Affiliates Marketing Conversion Fashion 52

Lemonads

AUGUST 29, 2021

Digital marketing has undoubtedly transformed the way businesses promote their products and services. What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process.

Affiliates 52

Affiliates Marketing Audience Conversion 52

Lemonads

MAY 14, 2021

The Best Affiliate Marketing Tools to Boost the Affiliate Marketer’s sales. Either you are already sailing the affiliate waters or you decided to get out of your 9 to 5 job and work for yourself, you are here looking for the right tools to make your affiliate marketing efforts smooth and great.

Affiliates 52

Affiliates Marketing SEO A/B Testing 52

Lemonads

APRIL 18, 2021

Choosing the best affiliate marketing niche isn’t always easy, especially if you’ve only specialized in one single vertical so far. One of the biggest mistakes that beginner affiliates make, is thinking that they need to find a unique niche in order to be successful. In this article, we’ll define a niche in affiliate marketing.

Affiliates 52

Affiliates Marketing Audience Conversion 52

Lemonads

JANUARY 24, 2022

As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. What is Affiliate Marketing? What Are Affiliate Programs?

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52