Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Interstitial Ads.

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AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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Digital Turbine

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. Mobile Ad Spend Expected to Hit $350 Billion This Year .

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Oko

JANUARY 24, 2023

Technological advancements can be a big boon for publishers and advertisers looking to expand their digital ad networks. Ad fraud exists in many forms, and it becomes increasingly common as scammers find new ways to trick advertisers out […] The post The Complexities of Mobile Ad fraud: What is it?

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Digital Turbine

JUNE 19, 2023

What’s the buzz in mobile this week? Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

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AdExchanger

SEPTEMBER 27, 2022

The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of. Continue reading » The post There’s No Single Solution For Privacy-Protected Advertising appeared first on AdExchanger.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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VideoWeek

JUNE 6, 2022

Nearly two-thirds (65 percent) of mobile advertisers are planning to increase their ad spend this year, despite more than half (55 percent) reporting that mobile advertising became more difficult in 2021. Ad-apting to ATT. Follow VideoWeek on Twitter and LinkedIn.

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Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.

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Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. But advertising and technology don’t rest, and what was once revolutionary often paves way for what’s next. New Study Says Mobile is the Past, CTV the Future. How Mobile Is Navigating a Streaming World.

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Martech Series

OCTOBER 12, 2022

greater purchase intent compared to short-form, small-screen digital mobile. Comcast Advertising released a new report titled “TV Makes Memories.” Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research. Many of us know instinctually that TV ads are memorable.

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

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PubMatic

MAY 25, 2022

What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. Dominating players like Google and Apple are limiting the use of device IDs for advertising purposes. Moving Beyond Device ID. It’s time that they think more creatively.

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illumin

MARCH 5, 2024

Here’s a glimpse of how going cookieless is impacting the mobile world. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. billion by 2025.

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Marketing Dive

NOVEMBER 15, 2022

brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 The marketer’s Oh Henry! points to twice the industry average.

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VideoWeek

APRIL 23, 2024

CTV spending surged in the UK last year, according to the latest IAB Digital Adspend report, as advertisers look to invest in cookieless environments. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 The reseach showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023.

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Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. While other formats, such as web, demand more transparency, mobile and app advertising is still based on more traditional advertising methods.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

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Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

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InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets. But then digital happened. They now have data at their fingertips.

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MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. That problem is a thing of the past now.

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InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

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VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. percent YoY to hit $209.7

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Playwire

MAY 15, 2022

Mobile apps need healthy incoming revenue to survive, and they need to increase it over time to grow and thrive. Mobile app revenue tends to stagnate after the initial push to establish the app's audience base. But several tried-and-true methods can help you take your mobile advertising revenue to the next level.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

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Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

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Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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RevX

SEPTEMBER 13, 2021

And growth marketers in mobile gaming are not like other growth marketers. Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes.

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InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

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