Martech

NOVEMBER 7, 2024

Now, here are this week’s AI-powered martech news and releases. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory. The post AI-powered martech news and releases: November 7 appeared first on MarTech. Processing.

MarTech 118

MarTech SEO Education Marketing 118

Ad Tech Daily

NOVEMBER 2, 2024

Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. The post AI-powered martech news and releases: August 22 appeared first on MarTech. Smells like AI spirit? Email: Business email address Sign me up! Processing.

MarTech 122

MarTech Healthcare SEO Conversion 122

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 117

MarTech Audience Marketing Conversion 117

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. They will tell you so themselves (just keep reading). Put the blame on interest rates.

MarTech 119

MarTech Marketing Agency ROI 119

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 112

MarTech SEO Ad Server Retail 112

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Innovid’s Harmony Frequency is a holistic frequency management solution for CTV and digital advertising.

MarTech 114

MarTech Audience ROI Media 114

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington.

Advertising 135

Advertising Non-Profit MarTech SEO 135

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. The post AI-powered martech releases and news: July 11 appeared first on MarTech.

MarTech 105

MarTech Machine Learning SEO Audience 105

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 117

MarTech Machine Learning Conversion Rate Conversion 117

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 128

Advertising ROI CPA Conversion 128

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 117

MarTech CPM Banner Retail 117

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Processing.

MarTech 114

MarTech Click Through Rate Machine Learning Conversion 114

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. This means radical changes in the martech stack. Processing.

MarTech 131

MarTech Machine Learning Marketing Advertising 131

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. Azerion acquired Advanced Contextual, a company focused on contextual advertising. The post AI-powered martech news and releases: April 17 appeared first on MarTech. Processing.

MarTech 110

MarTech Conversion eCommerce Audience 110

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi Processing.

MarTech 117

MarTech Non-Profit eCommerce Machine Learning 117

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies. Processing.

MarTech 94

MarTech Demand Side Platform Machine Learning Conversion Rate 94

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. This process minimizes manual effort for advertisers while ensuring campaigns remain effective. Deevid AI introduced the AI Image Generator and AI Ad Generator.

MarTech 103

MarTech Click Through Rate Machine Learning Banner 103

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 121

Advertising Marketing Conversion Rate Audience 121

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Oracle faced.

Advertising 306

Advertising MarTech Marketing 306

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. The platform enables media and advertising companies to create efficient, sustainable advertising products. The system automatically generates on-brand advertisements using brand guidelines, assets and performance data. Processing.

MarTech 99

MarTech Retail Conversion Education 99

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertising 114

Advertising Video Ads MarTech Agency 114

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertising 114

Advertising Audience MarTech Marketing 114

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness ROI 102

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 129

Media Advertising Conversion Rate Machine Learning 129

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 128

Retail Media Advertising Agency 128

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) AdOmni launched Jeen AI, an AI agent for campaign planning and optimization in digital video and out-of-home advertising. Segwise introduced Creative Analytics and Insights, an AI tool for mobile game and app advertising. HappyOrNot launched AI-powered feedback analysis.

MarTech 106

MarTech SEO Conversion Retail 106

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. VeraViews , a provider of blockchain-powered advertising transparency solutions, partnered with AIREV to integrate OnDemand, an AI platform. The post AI-powered martech news and releases: December 19 appeared first on MarTech. Processing.

MarTech 101

MarTech Communications Conversion Marketing 101

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences.

MarTech 107

MarTech Conversion Entertainment Marketing 107

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 120

Media Advertising Ad Ops Non-Profit 120

Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 107

MarTech Marketing Impressions Audience 107

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. MarketCast launched MarketCast Ad Effect Express, an advertising testing solution that uses human research and AI to predict how ads will perform. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required).

MarTech 73

MarTech Ad Inventory Ad Space Conversion 73

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Advertising 129

Advertising Machine Learning Cookies Agency 129

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 122

Advertising Cookies GDPR Fashion 122

Martech

APRIL 21, 2025

Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Attribution sucks Attribution is the typical way martech measures performance. Lets assume I devote half my budget to search advertising and half to email marketing. That logic is flawed. Let me know.

MarTech 85

MarTech A/B Testing ROI Search Advertising 85

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 327

Advertising Ad Tech MarTech 327

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. It also applies proven PPC strategies and enterprise-grade technology to optimize advertising performance. Email: Business email address Sign me up! Processing.

MarTech 87

MarTech Conversion Rate SEO Audience 87