Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 219

Viewability Ad Tech Conversion Media 219

Ad Tech Daily

FEBRUARY 25, 2025

TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. Now, it’s even smarter.

Impressions 79

Impressions Ad Tech Advertising Ad Audience 79

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care. Ad formats.

Retail 108

Retail Media Pop-Up Brand Lift 108

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 105

Advertising Retail Cookies Video Ads 105

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix The Olympic Games and KitKat were both awarded the Outdoor Grand Prix. Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC.

Entertainment 208

Entertainment ROI Impressions Media 208

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Digiday

MAY 5, 2025

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Its a push for more control in the retail media ecosystem. digital ad spending or $62.35

Retail 77

Retail Media CPM Advertising 77

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising 94

Advertising CPM Impressions Video Ads 94

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 76

Advertising Banner Audience ROI 76

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. But it’s also focusing on retail.

Retail 175

Retail Entertainment Audience Media 175

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 120

CPM CPC Click Through Rate Impressions 120

Ad Rants

JUNE 24, 2022

The advantages social media can unlock for your business or career are to some extent limitless. There are numerous guides on how to perfect social media advertising or how to increase your reach via social media, but many of these guides tend to ignore what visitors to your profile are going to see first: the banner.

Banner 187

Banner Media Impressions Advertising 187

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. In fact, 39% of U.S.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Media Viewability Impressions 52

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 109

Impressions Media Advertising Marketing 109

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Paramount Lays Off Several Hundred Employees The cuts represent 3.5% It was also reported last week that Paramount had cut ties with longtime media agency WPP. Paramount is the latest media company to undergo a round of layoffs.

Entertainment 192

Entertainment Media Impressions Agency 192

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. However, leveraging social media's real potential requires more than just posting and sharing.

Communications 219

Communications Media Audience Impressions 219

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Smaller platforms.

CPM 114

CPM Demand Side Platform Impressions Media 114

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

VideoWeek

JUNE 19, 2025

Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. The global media industry stands at a pivotal inflection point.

Advertising 66

Advertising Fill rate Audience Impressions 66

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. That’s the upside here,” said David Nyurenberg, senior vice president of digital at InterMedia Advertising. “A

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB.

Media 133

Media Advertising Click Through Rate Machine Learning 133

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Processing.

Retail 117

Retail Impressions MarTech Media 117

Digiday

NOVEMBER 17, 2024

Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. When Index sends an impression, Cognitiv provides real-time analysis to predict which ads will likely convert and then sends it back with an advertiser deal ID.

Demand Side Platform 85

Demand Side Platform Impressions Audience Cookies 85

Adweek

JUNE 27, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Building 200-Year-Old Brands in a 24-Hour World: AG1s Marketing Revolution Paulie Dery on why top brands reject traditional marketing.

Marketing 136

Marketing Agency Media Impressions 136

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. to an impressive +25.1%.

Marketing 117

Marketing Retail Impressions MarTech 117

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. As consumer demographics grow more diverse , investing in media inventory and data providers that help marketers reach these audiences often calls for partnerships with diverse-owned suppliers.

Agency 96

Agency Media Audience Impressions 96

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. For many, RMNs are emerging as a critical component of a media strategy.

Retail 65

Retail Media Audience Conversion 65

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases.

Impressions 111

Impressions Retail ROI MarTech 111

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

PubMatic

APRIL 3, 2025

The partnership between PubMatic and the Sports Innovation Lab’s Women’s Sports Club is at the forefront of this inevitable ascent, leveraging programmatic advertising to unlock new revenue streams, elevate brand engagement, and capitalize on the growing halo effect of sports content across digital platforms.

Advertising 68

Advertising Audience ROI Media 68