More About Advertising

MAY 7, 2024

Ocean’s interactive small format network is the latest addition to its Battersea Power Station portfolio, which combines full … The post Ocean Outdoor and Battersea Power Station unveil London’s newest premium DOOH network first appeared on More About Advertising.

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Exchange Wire

AUGUST 1, 2023

StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. The post StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA appeared first on ExchangeWire.com.

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AdExchanger

OCTOBER 5, 2023

The growth of 5G is already […] The post 5 Ways Enhanced Connectivity Will Transform DOOH appeared first on AdExchanger. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027.

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AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

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Smarty Ads

JUNE 29, 2022

Breaking news: From now on, it is possible to advertise with DOOH and audio on SmartyAds DSP. As audio and DOOH mediums grow increasingly popular, providing our advertisers with yet another chance to expand and impact their reach became of utmost importance. Advertising on these mediums can be smart, relevant.

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AdExchanger

MAY 2, 2023

With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions The post A DOOH Buyer’s Perspective On Supply Chain Innovation appeared first on AdExchanger.

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Exchange Wire

OCTOBER 10, 2023

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [.]

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Martech Series

MARCH 6, 2023

Members of Loop Media’s executive team will be participating in various panel discussions to discuss the future of digital out of home (“DOOH”) advertising during the conference, from March 10-12. TV and entertainment are changing. The way that people view and consume media is everchanging.

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The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. FAQs about Digital OOH What makes digital OOH advertising effective?

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Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The DOOH transformation is making desirable locations and audiences accessible to advertisers, and also measurable.

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Exchange Wire

MARCH 26, 2023

As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [.]

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Martech

MARCH 21, 2022

Read next: More about DOOH hyper-local and contextual targeting. The digital transformation of out-of-home (DOOH) includes more than just public streets and malls. The post Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts appeared first on MarTech. Why we care.

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AdPushup

SEPTEMBER 23, 2022

Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home (DOOH) advertising seems to take a steep upsurge. There’s no surprise in knowing that advertisers are [.].

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Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [.]

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Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

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More About Advertising

DECEMBER 12, 2022

The post Tinka escapes troll in 3D live action DOOH spot from Denmark’s TV2 first appeared on More About Advertising. Created by Armstrong Film and the TV2 creative department with media.

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Martech Series

JULY 11, 2022

is pleased to announce it has concluded a global strategic alliance with Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company. The post Hivestack And AXES Sign Strategic DOOH Partnership appeared first on MarTech Series.

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Digiday

MARCH 30, 2023

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram. DOOH] is one way.”

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Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising?

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Exchange Wire

JANUARY 31, 2023

Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [.]

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Exchange Wire

JANUARY 31, 2023

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has partnered with mc R&D GmbH (mcrud), Germany's largest network provider of passenger TV. The post mc R&D GmbH & Hivestack Partner for Programmatic Digital Out of Home (DOOH)Advertising appeared first on ExchangeWire.com.

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Exchange Wire

MARCH 9, 2023

JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform. First to market with this new [.]

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Martech Series

JUNE 9, 2022

Hawk Platform , has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and insights technology. The post Hawk Increases DOOH Focus; Appoints Georgia Yaksich from Australia’s oOh!media

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Admixer

OCTOBER 8, 2019

Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the recent years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report.

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Exchange Wire

OCTOBER 5, 2022

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. . With the addition of Hivestack, one of the [.].

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More About Advertising

JANUARY 26, 2023

Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The United, which brings together four premier digital advertising screens in the top three locations in the UK and the US.

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Martech Series

JANUARY 9, 2023

The new partnership will focus on providing access to Phi’s premium digital billboards in UAE to global advertisers via Lemma. With its integration with leading global DSPs and unprecedented flexibility, Lemma will make Phi’s DOOH inventory available worldwide via the platform for programmatic purchase.

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Exchange Wire

MARCH 15, 2023

European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [.]

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Exchange Wire

JUNE 17, 2022

JCDecaux UK, a leading provider of programmatic digital out-of-home (prDOOH) advertising solutions for brands and agencies, has introduced programmatic buying capabilities to all advertising sites at Heathrow enabling digital advertisers to reach millions of passengers in this premium, sought-after environment. .

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Exchange Wire

OCTOBER 26, 2023

In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [.] The post “We are just starting to see what is possible”: Lemma’s Ryan Pestano on curation and Programmatic DOOH across APAC appeared first on ExchangeWire.com.

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Exchange Wire

FEBRUARY 2, 2023

Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [.]

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Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

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Exchange Wire

JANUARY 24, 2023

With demand for out-of-home (OOH) advertising continuing to surge, StackAdapt has announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The ad tech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, [.]

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Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. It would be one thing if this was a study of longtime billboard advertisers.

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Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. DOOH includes billboards, wallscapes, and posters seen while “on the go.”

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Media Advertising Brand Awareness Entertainment 92

Smarty Ads

AUGUST 25, 2022

DOOH display outdoor advertising has been here ever since customer data started fueling the majority of ad campaigns.

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Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

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