InMobi

OCTOBER 3, 2016

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. But, how can performance advertisers make the most of the video phenomenon? Here are 5 tips for performance advertisers on how to #WinWithVideo!

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 67

Geo targeting Retargeting A/B Testing Conversion 67

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

AdvertiseMint

JULY 15, 2023

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers! Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Lemonads

MAY 24, 2021

At lemonads, we’ve partnered with countless affiliates and advertisers from around the globe, so we get to see the leading marketing attribution platforms in action on a regular basis. Every industry is different, but all consumers go through a specific set of steps before becoming conversions. What Is It Good For?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Martech Series

JANUARY 5, 2023

Through geofencing or targeting, location data is frequently used. For instance, when individuals visit a clothing store, the business must focus an advertisement in that region to entice them to come in and purchase those pieces of clothing. Therefore, these advertisements inspire locals to visit the store. GPS Advertising.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

OCTOBER 29, 2013

Mike Cohen, VP and General Manager of Performance and Programmatic Advertising, started off the InMobi speaking sessions at the Global Game Stars stage for the panel, Are Social Platforms Changing the World of User Acquisition ? The conversation has really shifted to Lifetime Value (LTV),” said Cohen. Chris James, of Steel Media Ltd.

Geo targeting 52

Geo targeting Conversion Audience Media 52

Martech

JUNE 1, 2022

It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. They’re also vital to digital marketing. Purchase receipt. Mail domain.

Marketing 123

Marketing Cookies Geo targeting First-Party Cookies 123

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. It is important that marketers engage moms in brand conversations.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Work With Us What Is International PPC Advertising? Language and Localization: Advertisements need to be tailored to the language and culture of the target market.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

DECEMBER 13, 2023

In this post, we’ll walk through the main factors that are making the biggest impact on your advertising strategy and why they could be contributing to message overload with your audience – as well as how to detect when it kicks in and how to minimize ad fatigue. Work With Us What Is Ad Fatigue? This is an early warning sign of ad fatigue.

Conversion Rate 52

Conversion Rate Geo targeting Audience A/B Testing 52

Lemonads

JULY 17, 2021

This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. While ROAS is similar to ROI ( R eturn o n I nvestment), ROAS specifically looks at the cost of an advertising campaign, compared to the overall investment that could be counted in ROI.

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

AdvertiseMint

JANUARY 18, 2024

It refers to paid advertising on search engines, websites, and content networks. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. Want to grow your business revenue by leveraging paid targeted social media advertising?

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. Mobile optimization: Ensure that local landing pages are responsive.

SEO 52

SEO Geo targeting Real Estate CPC 52

Martech

FEBRUARY 3, 2022

With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why everyone else but them seems to be growing their business with Google Ads. From there, automation is off to the races and promises to show your ad when it expects to be able to get you a conversion.

Geo targeting 82

Geo targeting Conversion Audience Advertising 82

Single Grain

MAY 26, 2022

PPC (pay per click) advertising is still one of the most effective ways for any company to get seen online, regardless of whether you’re appealing to consumers or businesses. Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth.

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Not convinced?

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

MAY 8, 2023

We’ve compiled 22 of the most prolific benefits of Facebook Ads and how you can use them to achieve business growth through social media advertising. 2) Narrow Audiences with Demographic and Behavioral Targeting One of the best things about Facebook advertising is the ability to target your ads to specific demographics.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

InMobi

MARCH 6, 2014

For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisements being placed in such a manner that they reach appropriate consumers based on various traits such as demographics, location, interests etc. Good luck!

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MAY 22, 2023

Choosing the right ad networks Once you have a solid understanding of your target audience, you need to choose the right ad networks to display your ads. Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

APRIL 4, 2022

Conversion optimization services. They help you measure crucial metrics such as value per visitor, cost per conversion, site search keywords, and GA4 event measurements tracking. With over 450 digital marketing experts in their team, WebFX is a leading data analytics company to fulfill your business advertising goals.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. Finding a paid media buyer who can handle multiple advertising channels is quite hard.

Agency 52

Agency Media Ad network Retargeting 52

Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. The best examples of this type of advertisement have compelling imagery that will make viewers want to click on them.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98