Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers.

Conversion 93

Conversion Advertising eCommerce Conversion Rate 93

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. Technological Foundations The integration of AI and Augmented Reality (AR) in advertising leverages complex algorithms and computer vision.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech Series

DECEMBER 16, 2022

Marketing and advertising help you achieve your business goals; more sales, and more revenues, which bring more profit to the table. Marketing and advertising keep evolving and year by year brands have to embrace new trends to compete with the break-neck competition, and brands that do not cope with new trends, face failures.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.

Media 52

Media Advertising Click Through Rate Audience 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? Let’s take a look at some of the conversation. At MNTN, you can target different audiences in different ways.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Ad Rants

MAY 6, 2024

Organic advertising. Know Your Niche The foundation of effective organic advertising is a deep understanding of your audience. Utilize analytics tools, social media listening apps, and customer surveys to gather as much information as you can. If you're advertising on, say, TikTok you'll probably need a different approach.

Conversion Rate 202

Conversion Rate Audience Conversion Advertising 202

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? Here’s something somebody asked me! Updated answer: Yes, understood.

Media 58

Media Retail Conversion Rate Audience 58

MNTN

FEBRUARY 7, 2023

And that’s just the advertising circuit that makes up the cultural zeitgeist that is the Big Game. Think of it as the unofficial start to the TV advertising new year, where brands stretch their creative muscles to debut their biggest commercials of the year. However, that’s only for the media buy alone. per dollar spent.

Advertising 98

Advertising ROI Conversion Rate Impressions 98

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. What Is YouTube TV? active subscribers.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. What are you hoping to achieve with your content? Publish Consistently.

Conversion 186

Conversion Conversion Rate SEO Brand Awareness 186

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Brid.tv

DECEMBER 26, 2023

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?

Advertising 79

Advertising Conversion Rate Video Ads Audience 79

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

Advertising 104

Advertising Audience Conversion Rate Education 104

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 97

Audience Conversion Rate Brand Lift Machine Learning 97

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. That problem is a thing of the past now.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings.

CPC 100

CPC Demand Side Platform CPM Media 100

Digiday

JULY 13, 2022

In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers’ advertising businesses. Black-owned media businesses are seeing some impact from the ad spend and investment commitments made since 2020 by brands and ad agencies.

Media 56

Media Non-Profit Advertising Ad Tech 56

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. The Rise in Omnichannel Advertising.

Retail 79

Retail Media Conversion Rate Communications 79

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. So here’s what you need to know about programmatic advertising. Was it the creative?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Ad Rants

FEBRUARY 6, 2024

Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged. User-generated Content: Encourage satisfied customers to share their review and testimonials on your website through social media posts, reviews, and testimonials.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

MNTN

APRIL 23, 2024

With features similar to other digital marketing channels, like paid search and social media, MNTN’s PTV platform might feel more familiar to advertisers than they might expect, with tools that can help complement and boost their existing strategies. And this pays off for those advertisers.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points. Table Of Contents.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Ad Monsters

JANUARY 31, 2024

Yannis Dosios: The advertising ecosystem is very complex, with an ever-growing number of channels, publishers, and formats for advertising spend. It can predict how much an advertisement resonates with a consumer and how likely it will lead to an advertiser’s desired business result.

Viewability 99

Viewability Impressions Machine Learning Conversion Rate 99

Digiday

FEBRUARY 6, 2023

Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys.

Retargeting 56

Retargeting Media Conversion Rate Retail 56

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. It’s for marketers, conversion rate optimization (CRO) teams, content creators, or UX leads.

Media 100

Media A/B Testing Conversion Audience 100

Digiday

AUGUST 4, 2022

With the auto ad marketplace confused by shortages, Max Connect offers up a new platform to help optimize and generate better conversion rates. The post Agency offers up new optimization tool as auto advertisers seek the right balance of spend appeared first on Digiday.

Conversion Rate 61

Conversion Rate Agency Advertising Conversion 61

Martech Series

OCTOBER 3, 2022

the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% Advertisers leveraging UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

FEBRUARY 16, 2023

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.”

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI France, Germany and Australia.

Media 67

Media Agency Entertainment Audience 67

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67