Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait.

Education 113

Education Clickbait Communications Audience 113

AdExchanger

APRIL 4, 2024

Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows. This […] The post Blocking Domains Isn’t Enough To Stop MFA appeared first on AdExchanger.

Clickbait 106

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Martech

NOVEMBER 28, 2022

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

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Clickbait Native Advertising MarTech Advertising 127

Ad Monsters

APRIL 13, 2023

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. Additionally, now that some SSPs are loosening their tight grip on advertisers, it’s easier to enter the market with new scams and tactics.

Clickbait 98

Clickbait A/B Testing Impressions CPM 98

VideoWeek

SEPTEMBER 26, 2023

A consortium of trade groups has published a definition of ‘Made for Advertising’ (MFA) websites, bringing a standardised set of characteristics to a contentious topic in the industry. The consortium includes the ANA, the 4A’s, the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).

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Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Digiday

AUGUST 14, 2023

Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is. Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait.

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Clickbait Advertising Media Marketing 69

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 98

Advertising Pop-Up Impressions Ad Inventory 98

Ad Monsters

DECEMBER 5, 2022

Writes TAG, “The digital advertising industry has long acknowledged that the fight against fraud requires a concerted effort, with all market participants working together to ensure traffic quality and brand safety.” He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

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AdExchanger

JULY 11, 2023

Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo. Quality is subjective, he says. The post Addressing Content Quality Concerns With Taboola’s CEO appeared first on AdExchanger.

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Clickbait Native Advertising Advertising 76

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

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Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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Clickbait Advertising Ad Tech Demand Side Platform 69

Exchange Wire

AUGUST 18, 2023

Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.] As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? appeared first on ExchangeWire.com.

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Ad network Clickbait Advertising 75

Ad Monsters

SEPTEMBER 17, 2024

As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. Usually! (It This is what happened to display.

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Display Advertising Clickbait Ad Tech Non-Profit 116

AdExchanger

DECEMBER 30, 2024

Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.

Ad Tech 97

Ad Tech Advertising Clickbait Cookies 97

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

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Advertising Clickbait Pop-Up Audience 52

Adtaxi

JUNE 1, 2022

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future. Even in environments where most other marketing methods aren’t completely in flux, email campaigns are worth the investment.

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Clickbait eCommerce Shipping Retargeting 87

VideoWeek

FEBRUARY 1, 2023

The status quo in digital advertising is “unsustainable”, according to a new study by data rights agency AWO, conducted on behalf of the European Commission, suggesting a ban on Big Tech companies collecting personal data for advertising purposes.

Advertising 59

Advertising Clickbait Agency Ad Tech 59

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site. As an advertiser, it is critical that you balance cost with quality. But why all this noise now?

Viewability 52

Viewability Advertising Clickbait Impressions 52

Single Grain

SEPTEMBER 8, 2020

British advertising tycoon David Ogilvy famously said: “On average, five times as many people read the headline as read the body copy. If you want to dive deeper, here are a few excellent resources you can use to learn copywriting: Breakthrough Advertising by Eugene M. 2) Learn Copywriting Basics. The Boron Letters by Gary C.

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Click Through Rate SEO Clickbait Impressions 138

Digiday

FEBRUARY 2, 2023

” The same day that OpenAI announced its pilot subscription plan, content recommendation company Taboola announced a new beta test with ChatGPT for advertisers to generate campaigns informed by past ad performance data from past campaigns with Taboola. Right now, the waitlist is only available for U.S.

Marketing 91

Marketing Clickbait Agency Impressions 91

AdExchanger

MARCH 11, 2025

When Outbrain bought Teads from telco Altice for $1 billion the deal closed in February it was the culmination of a multiyear process.

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Clickbait Advertising 97

Digiday

NOVEMBER 10, 2022

“You have a lot of people in the middle [of the supply chain] that are taking rev-shares, and charging fees, but then you also have made-for-advertising and clickbait that really aren’t adding any value,” he added. Speaking earlier this year, he told Digiday of his ambition to make carbon emissions part of every advertiser’s decision.

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Ad Tech Clickbait Media Agency 68

VideoWeek

FEBRUARY 6, 2024

Subscriptions remained top of the list (22 percent), followed by sponsorships (14 percent), audio, podcasts and internet radio (12 percent), ecommerce (12 percent), display advertising (11 percent), lead generation (9 percent), connected TV (6 percent), and other (3 percent).

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Cookies Clickbait Display Advertising eCommerce 64

Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age.

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AdExchanger

MARCH 28, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger.

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Advertising Clickbait Viewability 105

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

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Retail Agency Media Ad Tech 97

Single Grain

FEBRUARY 19, 2025

Avoid clickbait : While strong hooks are essential, misleading your audience for engagement can hurt credibility in the long run. If organic LinkedIn marketing isn’t working, advertising is always an option. The most successful LinkedIn influencers stay true to their unique voice and message while staying professional.

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Audience Clickbait Impressions Media 52

Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. Advertisers explore various marketing channels to grow and engage their traffic. They also don’t require any app building, therefore, allow advertisers to save a lot of money. Don’t use Clickbait. Running push campaigns is one of them. Why choose push campaigns?

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Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Advertising on the Display Network means that your ads can appear on more than 2 million websites, videos and apps. Get A Free Consultation. What Is a Text Ad?

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A/B Testing SEO Banner Conversion 110

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. But now, wider macroeconomic conditions are causing a further fall in advertiser demand. Online and video advertising saw growth of 4.4 percent in Q1.

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Clickbait Agency Ad Exchange Media 52

AdvertiseMint

JULY 2, 2023

Are you interested in using TikTok for advertising? In this blog post, we’ll discuss TikTok’s appeal to legitimate and malicious advertisers. Different Types of TikTok Advertising TikTok Ad specs How Much Do TikTok Ads Cost? TikTok Ad Group : A group of advertisements on TikTok. You’re not alone.

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Video Ads Clickbait Retail Audience 52

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. For one, they are easy to create and exceptional in reach. Let’s begin! Work With Us What Are Responsive Display Ads?

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AdvertiseMint

JUNE 28, 2023

Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you. Related Articles Does TikTok Advertising Work?

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Clickbait Audience Impressions Media 52

VideoWeek

JUNE 23, 2023

The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

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