illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Brand Awareness 126

Brand Awareness Conversion MarTech Advertising 126

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Conversion 97

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Users in-market for jobs in specific industries. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Dig deeper: Marketing on Reddit: What you need to know 5. Company size. Job function.

Advertising 88

Advertising Media Conversion Audience 88

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. AI-powered personalization will evolve.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Ad Monsters

JANUARY 2, 2025

This all bodes well for retail media networks and advertising clients who want to reach them. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. . #1:

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. Spam damages your brand.”

Marketing 106

Marketing Education Conversion Conversion Rate 106

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing A/B Testing Audience Retargeting 52

MNTN

FEBRUARY 27, 2025

At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Basis

JUNE 16, 2025

Amidst mounting trade disputes , shifting tariff policies , and a consumer base that’s worried about the future and pulling back on spending, marketing budgets are projected to remain flat this year. But when brand building is sidelined for too long, it can weaken overall performance—in both the short and long-term.

Brand Awareness 71

Brand Awareness ROI Marketing Media 71

Single Grain

APRIL 24, 2025

Traditional forms of advertising are no longer engaging users. Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 This staggering figure represents more than just spending; it reflects a shift in how consumers are interacting with brands.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

VideoWeek

JULY 24, 2025

TV remains one of the most effective ways for advertisers to reach and influence audiences, but the growth of CTV has opened up a range of new placements and formats outside of traditional 15 and 30 second spots. Because TV advertising works. for brand-building, or email marketing, events, influencer marketing etc.

Advertising 52

Advertising Food Entertainment Audience 52

Martech

JUNE 20, 2025

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand.

Brand Awareness 83

Brand Awareness Finance Marketing ROI 83

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Emotions ranged from lack of surprise to relief.

Cookies 130

Cookies Non-Profit Audience GDPR 130

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

AdExchanger

JULY 6, 2025

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices.

Media 115

Media Advertising Brand Awareness Marketing 115

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own. Instead, it’s rooted in education.

Education 147

Education eCommerce Audience Brand Awareness 147

MNTN

JUNE 27, 2025

B2B marketers and advertisers are no strangers to complex sales cycles. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand. A B2B customer journey map visualizes how another business interacts with your brand.

Advertising 52

Advertising Conversion Audience Conversion Rate 52

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

JULY 25, 2025

Account-based marketing has evolved from experimental strategy to revenue-driving necessity, with Forrester research revealing that ABM programs generate 21%–350% higher ROI than traditional marketing approaches. Ready to transform your ABM measurement capabilities?

ROI 52

ROI SEO Marketing Healthcare 52

Adweek

JUNE 30, 2025

Ellis Ross said that she doesn’t want Pattern to rely on launching new products for growth and brand awareness. Instead, she aims to familiarize consumers with existing products in a strategy called “launchification,” positioning products as new with full-scale marketing campaigns. Email SUBSCRIBE Loading.

eCommerce 147

eCommerce Brand Awareness Media Retail 147

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 128

Media Impressions Audience Conversion 128

Single Grain

MAY 12, 2025

What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. That’s where MNTN Performance TV can help.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Understanding these key principles will help you create more effective campaigns, drive better results, and maximize your advertising investment.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52