Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

APRIL 22, 2025

First-Click Attribution This model fully credits the first touchpoint in the customer journey. It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. close rate, compared to 1.7%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

Single Grain

MAY 12, 2025

Clinique’s influencer-led campaign demonstrated this potential dramatically, achieving a 441% increase in conversion rate according to TikTok’s What’s Next 2024 Trend Report. more authentic than brand-created content. Prospective customers trust peer recommendations significantly more than traditional advertising.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Understanding Reddit for Marketing Unlike similar channels, brands that over-promote won’t see results on Reddit.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Multichannel advertising. Want to see some proof?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Brid.tv

DECEMBER 2, 2022

What Is In-App Advertising and Why You Need It. In-app advertising is any advertising that takes place within mobile applications , as opposed to the web. This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Table of Contents. Table of Contents. Rich Media Ads.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Spoton Digital Media

AUGUST 21, 2024

An election always takes over large chunks of advertising space and attention spans, but its reach is even wider during a presidential election year. According to Axios , advertising spending on political campaigns this year is expected to be close to $16 billion.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Google paid ads are a form of paid advertising that companies use to advertise online.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. In this article, we’ll talk about the benefits of online advertising and how it can help your business grow in the digital age. That’s online advertising doing its work.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Marketing 136

Marketing Audience Click Through Rate Conversion 136

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Spoton Digital Media

JANUARY 12, 2022

If you want to break through the millions of pieces of content posted every day, and at the same time satisfy the platform algorithm to even show your content, you may need to incorporate social media advertising in your strategy. Here are a few reasons why we love the power of social media advertising.

Media 52

Media Advertising Click Through Rate Audience 52

Single Grain

JULY 7, 2023

In this blog post, we’ll explore the significance of repetition in advertising and its effectiveness in capturing consumer attention over long stretches of time. Work With Us The Role of Repetition in Advertising One fundamental reason why repetition is employed in advertising is focus.

Advertising 52

Advertising Brand Awareness Click Through Rate Audience 52

Single Grain

AUGUST 24, 2023

PPC Advertising PPC, or Pay-Per-Click advertising, is an online advertising model where advertisers pay a fee each time their ad is clicked on. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. Social Media Marketing With 4.8

Agency 98

Agency Marketing SEO Brand Awareness 98

MNTN

SEPTEMBER 30, 2024

If you are going to advertise on Connected television (CTV), Netflix represents a prime location to place your content. While MNTN Performance TV doesn’t currently run advertising on Netflix , we want you to have all the info you need to optimize all your campaigns. What Is Netflix Advertising? What Is Netflix Advertising?

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

If you are going to advertise on Connected television (CTV), Netflix represents a prime location to place your content. While MNTN Performance TV doesn’t currently run advertising on Netflix , we want you to have all the info you need to optimize all your campaigns. What Is Netflix Advertising? What Is Netflix Advertising?

Advertising 52

Advertising Marketing CPM Audience 52

InMobi

OCTOBER 7, 2021

Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. Offering consumers immersive mobile video experiences gives advertisers an edge over competitors that are relying on standard mobile video formats. million unique users The video completion rate was 1.5

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

AdvertiseMint

JANUARY 8, 2024

However, learning how to analyze Facebook ads performance will help you maximize your advertising efforts on the platform. Step 1: Define Your Objectives Before going into the analytics, take a moment to pinpoint your advertising goals. Are you aiming to boost brand awareness, drive website traffic, generate leads, or increase sales?

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Agility Ads

MAY 26, 2022

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals.

CPC 40

CPC CPL Click Through Rate Advertising 40

Smart-Hub

NOVEMBER 1, 2023

Nowadays, online advertising sells better than any billboard. Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website. It will be also useful for you to explore these 8 programmatic video advertising trends.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Breaking Down the In-App Advertising Supply Chain So how does an ad actually end up in front of someone?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

OCTOBER 28, 2019

With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. This highly targeted, refined approach to advertising is much more effective in generating quality leads that are more likely to convert. Studies show that advertisers earn $2 for every $1 spen t on Google Ads.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111