InMobi

JANUARY 5, 2016

Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space. Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads.

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InMobi

APRIL 25, 2016

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. We started out with the traditional favourite, banner ads. How do you see native advertising evolving? Jasjit: (Laughs) That’s true!

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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InMobi

SEPTEMBER 30, 2014

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association.

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Lemonads

NOVEMBER 3, 2020

Our RUNative review will not only uncover the potential of its advertising platform with tips, pros & cons but you’ll be fully covered with targeted personalized information for advertisers and publishers! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot!

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InMobi

FEBRUARY 12, 2014

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A native ad is an ad that looks like it belongs in your property. In other words, it becomes pseudo content.

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Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. This is ideal as a placement created specifically for brand spend in a less-interruptive format.

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InMobi

MAY 14, 2014

To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. Native advertising is being hailed as the latest black of the mobile advertising industry and everyone who is anyone is putting out the word on their capabilities.

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Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS?

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AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

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InMobi

FEBRUARY 26, 2014

Once you have finalized on a partner to power your native ad needs, you get to the next most important step - identifying what ad concepts can work for your property. The beauty of native ads is that they blend seamlessly with the content. Lets consider a news app. They are a part of the content being consumed.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

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InMobi

MARCH 31, 2014

Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituents, we are going all-in into Native Advertising.

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

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MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?

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Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

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Martech Series

SEPTEMBER 12, 2022

Curt Larson, Chief Product Officer at Sharethrough chats about a few top practices for online advertisers to focus on in light of today’s changing adtech dynamics: __. Consumers love to hate on advertising, but it funds the internet – I believe finding ways to make advertising better is a critical mission that Sharethrough addresses.

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Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Programmatic native advertising combines the efficiency and automation of programmatic advertising with the user-focused approach of native ads.

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Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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illumin

JULY 23, 2018

Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. What is native advertising?

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. The network sells this space to marketers and internet advertisers. Banner Ads for Mobile. What are mobile ad networks?

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AdPushup

SEPTEMBER 8, 2022

Advertising executives have tried their best to hide that fact by making advertisements funny, amusing, and occasionally even downright controversial. In display ads, this is proven by the existence of banner blindness. Native ad networks [.]. Let’s face it: Ads are an interruption. In fact, they always have been.

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InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

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PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. Though marketing within the CBD industry is highly regulated and complex, there are a variety of ways CBD brands can set themselves apart through compliant digital marketing and advertising. Advertise Your CBD Products as Health and Wellness Solutions.

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InMobi

MARCH 29, 2015

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory.

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Agility Ads

JANUARY 17, 2022

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising? What Is Native Advertising?

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InMobi

MAY 29, 2014

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Consequently, early mobile users experienced banner ads retro-fitted to suit mobile devices.

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Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. No wonder audio is digital advertising’s fastest growing category. Looking to kickstart a career in digital media?

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MobileAds

JULY 8, 2021

Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. The world has evolved from banners and posters to using the internet for advertising. The list goes on.

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MNTN

NOVEMBER 22, 2022

Performance marketing refers to digital marketing in which advertisers only pay when a specific measure of success is achieved. For example, with pay-per-click advertising, you only pay when someone engages with your social media materials. Programmatic Display Advertising. Native Advertising.

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All About Advertising Law

OCTOBER 21, 2013

There is much anticipation for the FTC’s December 4 workshop on native advertising. Others such as AdAge say these forms of advertising look like the web content on sites where they are found but do not really weave the brand and the content – the higher goal of native advertising. This sounds right.

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Ad Monsters

NOVEMBER 14, 2022

There is no successful advertising business without an impactful user experience. Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt. Why is that the case? AB: Adapt also focuses on the creative aspect of ads.

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Smart-Hub

NOVEMBER 1, 2023

Nowadays, online advertising sells better than any billboard. Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website.

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Ad Ops Hero

JANUARY 25, 2021

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. Billion on native advertising in US market alone.

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