AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

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MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Cons of Interstitial Ads.

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Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

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Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. marketers consider CTV advertising a must-buy format for the near future. 76% of U.S. 76% of U.S.

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. Advertisements are the lifeblood of many online platforms, especially for a website. In fact, some ad formats have gained notoriety for being intrusive and annoying.

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Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. Ensure they are concise, relevant, and of high quality.

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Ad Beat

NOVEMBER 20, 2019

The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. In short, video advertising is definitively a train that your brand cannot afford to miss. Videos are small-screen friendly.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Audience Segmentation.

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Digiday

JUNE 23, 2022

Connected TV has solidified its role as a crucial part of the advertising mix, and as it establishes its permanence within omnichannel marketing strategies, both opportunities and challenges are emerging. . TV ads often have very elegant voiceovers, background music, original scores and acting talent.

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InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile video currently accounts for over a quarter of video consumption.

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Back then, performance media buys took a spray and pray approach. Today, the kinds of apps coming to market have more niche audiences.

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illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. Think of the Super Bowl as a stage to get those products and services in front of the right audiences.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic Video Advertising in Southeast Asia 1.

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Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. Kargo Acquires Ziggeo in Online Video Push. Top Stories. ProSiebenSat.1

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Monetize More

JUNE 22, 2022

AdMob or Google Ads for Interstitial Ads. If you’re not new to programmatic advertising, you may know a little about Google AdMob. Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. InMobi for Interstitial Ads.

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Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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InMobi

DECEMBER 9, 2021

InMobi leads the way in pioneering innovation in a mobile-first advertising ecosystem, winning four key awards at the APAC edition of The Drum Digital Advertising Awards this year. The immersive video ads saw record levels of engagement and drove over 10,000 sign-ups to the training program.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation.

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

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MobileAds

JANUARY 25, 2021

It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage. You will find that a third-party ad server can be to your great advantage.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their emotions: their wants and needs.

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MNTN

JUNE 16, 2022

The platform hasn’t just transformed TV from “appointment viewing” to “on-demand,” it has radically changed how both advertisers and consumers think about TV ads. Generating a lot of video ads—or TV ads—has a different set of challenges as generating a lot of rich media for display advertising.”

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Brid.tv

JULY 3, 2023

This can include social media posts, images, blogs, user-generated advertising, and video sharing. User-Generated Video Content With online videos having a global reach of over 90% percent in the second quarter of 2023, it’s not surprising that publishers and brands are using videos over other media.

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MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

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InMobi

SEPTEMBER 14, 2021

Drive immersive experiences with Mobile Video With carefully designed mobile video ad layouts, QSR brands can deliver visually rich, contextually aware brand narratives and offerings. This helps brands that want to increase visit rates and evaluate the return on investment of their advertising campaigns.

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InMobi

OCTOBER 15, 2019

Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. Is it about audiences?

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. More mobile ad unit sizes to consider. Larger advertising formats (e.g.,

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Why not cash in on the trend by adding video ads to your ad stack in 2022?

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Monetize More

SEPTEMBER 28, 2022

This is especially true when sites are still testing various ad formats on a small scale. There are a lot of different ad units that publishers can use, each serving a unique purpose in reaching their audience. What is Ad Density? Desktop Ad Density. Ad Clutter & Ad Density Mistakes every publisher makes.

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InMobi

SEPTEMBER 13, 2018

If people aren’t enticed to view, hear and interact with your ad, then your ad campaign will fall flat. But, while advertisers have mostly mastered effective ad creatives on older formats like print and television, mobile in-app advertising is a whole different ballgame. The ad should be informative.

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