Ad Colony

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. Mobile Ad Spend Expected to Hit $350 Billion This Year.

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Non-Profit Banner 52

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Interstitial Ads.

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Display Advertising Mobile Ads Banner Advertising 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Digital Turbine

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. Mobile Ad Spend Expected to Hit $350 Billion This Year .

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

Advertising 71

Advertising Mobile Ads Ad Targeting Audience 71

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! What do mobile gamers look like?

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.

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Advertising Mobile Ads MarTech Audience 130

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Advertising GDPR Cookies Mobile Ads 72

MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. But advertising and technology don’t rest, and what was once revolutionary often paves way for what’s next. New Study Says Mobile is the Past, CTV the Future. How Mobile Is Navigating a Streaming World.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

PubMatic

MAY 25, 2022

What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. Dominating players like Google and Apple are limiting the use of device IDs for advertising purposes. At the same time, consumers get a better user experience because they see ads that are relevant.

Mobile Ads 57

Mobile Ads Impressions Audience Media 57

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. times more engaging than longer-form content.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

illumin

MARCH 5, 2024

Here’s a glimpse of how going cookieless is impacting the mobile world. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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Advertising Cookies First-Party Cookies Pop-Up 98

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Martech Series

OCTOBER 12, 2022

greater purchase intent compared to short-form, small-screen digital mobile. Comcast Advertising released a new report titled “TV Makes Memories.” Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research. The results revealed that unaided recall was 2.2x

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. percent YoY to hit $209.7

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

VideoWeek

APRIL 23, 2024

CTV spending surged in the UK last year, according to the latest IAB Digital Adspend report, as advertisers look to invest in cookieless environments. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 The reseach showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023.

Cookies 59

Cookies Advertising Entertainment Retail 59

Playwire

MAY 15, 2022

Mobile apps need healthy incoming revenue to survive, and they need to increase it over time to grow and thrive. Mobile app revenue tends to stagnate after the initial push to establish the app's audience base. But several tried-and-true methods can help you take your mobile advertising revenue to the next level.

Mobile Ads 52

Mobile Ads Audience Advertising 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Over the decades, advertisers had templates in place for all these media. But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

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Rich Media Mobile Ads Ad Server Media 52

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Advertising Ad Exchange Banner Mobile Ads 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

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Advertising Marketing Cookies Retargeting 59

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

AdvertiseMint

JUNE 27, 2023

Using the right techniques of Facebook advertising can significantly impact your business. To take your business to the next level, you should know strategies beyond creating ads and targeting certain demographics. Unsurprisingly, various Facebook ad strategies and campaigns are more effective for different stages of your sales funnel.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2024.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. iOS still dominates ad spend market share — here’s why.

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Advertising Conversion Audience Mobile Ads 104

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Audience Advertising Machine Learning Ad network 52

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? And in markets like the U.S.,

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Brid.tv

JANUARY 2, 2023

With around 7 billion smartphone users worldwide, mobile advertising has been taking the advertising landscape by storm. The average person spends over three hours a day using their phone and sees thousands of ads a day. But not all mobile advertising is made equal.

Advertising 52

Advertising Conversion Rate Banner Video Ads 52

Digital Turbine

NOVEMBER 8, 2023

With Black Friday approaching, brand advertisers have their holiday video ad campaigns ready. One thing they may still want to consider is the placement of those ads. To win over reluctant consumers, advertisers should seek video ad spots that go beyond reach and maximize brand connections.

Advertising 52

Advertising Video Ads Mobile Ads Media 52