AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Impressions 239

AdvertiseMint

JANUARY 8, 2025

Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. Many race directors find it easier to hire a facebook advertising agency or google advertising agency.

Advertising 52

Advertising SEO Agency Video Ads 52

Marketing Dive

JULY 18, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media.

Video Ads 91

Video Ads Cookies Agency Ad Tech 91

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. If they could, ad spend would likely increase much more. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience.

Retail 120

Retail Media Video Ads Advertising 120

VideoWeek

OCTOBER 29, 2024

This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

AdvertiseMint

JANUARY 14, 2025

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers.

Advertising 52

Advertising Audience Conversion Agency 52

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Pharmaceuticals 102

Pharmaceuticals Marketing Retail Video Ads 102

AdvertiseMint

JANUARY 13, 2025

Google’s advertising platform is the largest and most influential in the world. To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively.

GDPR 52

GDPR Audience Video Ads Advertising 52

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 94

Advertising CPM Impressions Video Ads 94

Martech

JULY 15, 2025

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. The full report can be found here. Email: See terms.

Video Ads 52

Video Ads ROI Audience MarTech 52

Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Your video ads should be between 15 and 60 seconds long.

Agency 52

Agency Video Ads Search Advertising Audience 52

Ad Monsters

DECEMBER 5, 2024

Unlock the holiday season’s advertising potential by shifting focus from overcrowded channels to immersive mobile in-app experiences that captivate user attention and drive sales. The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5%

Real Estate 97

Real Estate Retail Audience Conversion 97

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ).

ROI 52

ROI CPA Marketing Conversion Rate 52

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 77

Education Advertising Marketing Audience 77

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

AdvertiseMint

JANUARY 12, 2025

In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. Brand advertising is gaining strong traction, especially in sectors like ecommerce and travel, and mobile app publishers are taking notice.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Single Grain

MAY 31, 2025

Let’s dive into what the data actually tells us about paid advertising in the era of AI search. Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% ” – Eric Siu, CEO of Single Grain The implications for advertisers are profound.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

VideoWeek

JULY 7, 2025

Christmas may seem a long way away, but brands will already be rethinking their approach to festive ads in light of the upcoming restrictions on advertising less healthy food and drink  (LHF) products, which will be banned on pre-watershed TV and all paid online advertising.

Media 52

Media Food Advertising Agency 52

Digiday

JUNE 10, 2025

This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. Traditional video formats are losing their effectiveness as consumers encounter hundreds of video ads daily across multiple platforms and devices.

ROI 44

ROI Video Ads Audience Agency 44

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The T-Pain campaign is led by the chain’s creative agency of record, TBWAChiatDay LA, in partnership with Zoned and Hero Collective. You can unsubscribe at anytime.

Entertainment 103

Entertainment ROI Agency Retail 103

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

Digiday

NOVEMBER 10, 2024

After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Continue reading this article on digiday.com.

Shipping 85

Shipping Video Ads Agency Marketing 85

VideoWeek

JUNE 12, 2025

Here Alex Hole, SVP and General Manager of Samsung Europe and MENA, explains how the conversation around CTV advertising is evolving, and outlines the specific aspects of CTV which he expects will be generating the most chatter on the yachts and beaches next week. In fact, with video ad spend rising by 24.5

Machine Learning 52

Machine Learning Audience Conversion Media 52

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Example: Cybersecurity company Wiz implemented a dual strategy of authentic community engagement combined with targeted paid advertising.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Food 89

Food Cookies Pop-Up ROI 89

Single Grain

MAY 12, 2025

Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform. Prospective customers trust peer recommendations significantly more than traditional advertising. more authentic than brand-created content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

VideoWeek

MAY 6, 2025

In this week’s Week in Charts: Apple gets hit by trade tariffs, Roku advertisers shift to short-term deals, and ITV stock rises on takeover rumours. However, industry analysts remain sceptical over the value of selling ITV Studios in a weak TV advertising market. percent of total ad-supported TV viewing.

Advertising 52

Advertising Video Ads Ad Tech Agency 52

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

VideoWeek

APRIL 14, 2025

A report from the Advertising Association last year found that public perceptions of advertising’s social contribution is improving; 44 percent of UK respondents said advertising drives positive change in society, up from 34 percent in 2021. According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4

Ad Exchange 59

Ad Exchange Agency Advertising Ad Tech 59

Martech

JUNE 24, 2025

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. Shoppable branded content. Native placements. Open web display.

Retail 75

Retail Media Audience Conversion 75

Karola Karlson

JANUARY 13, 2025

OUT: Creativity + personality in advertising, social posts, sales pitches >> leading to worse results for marketing teams using AI tools. Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. performance marketing.

Marketing 98

Marketing ROI Pop-Up Media 98