VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

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Digiday

MARCH 3, 2024

As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads. Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop.

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 AdTech companies in particular will play a key role in driving the growth of this industry and shaping the future of in-game advertising.

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Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. This year, it is estimated that programmatic will account for a massive 90.2% Private marketplaces are growing in popularity.

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More About Advertising

NOVEMBER 15, 2023

Some 208 years after the epic battle, Napoleon dominates the famous BFI IMAX banner in London’s Waterloo, a location synonymous with his final defeat. Sony Pictures’ mammoth installation on Europe’s biggest advertising canvas marks the UK theatrical release of Ridley Scott’s blockbuster biopic on November 22.

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Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Learn more about Programmatic Advertising with Basis.

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Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

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Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

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More About Advertising

JUNE 16, 2022

Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. The post Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads first appeared on More About Advertising. If I’ve got ads for.

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Paleo AdTech

FEBRUARY 27, 2023

Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” Next stop was KBS&P, where Lee worked on the legendary Snapple account.

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InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Over 40% of advertisers spend up to 25% of their budgets on mobile programmatic advertising.

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All About Advertising Law

JUNE 12, 2023

Image: Kim Kardashian via Instagram The court held that because “#AD” appeared before the swipe-up banner, “any reasonable consumer would inevitably see the hashtags before swiping up to purchase the Tokens.” The court dismissed the plaintiffs’ challenge to the disclosure and concluded it was clear that the post was sponsored advertising.

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Digiday

JANUARY 31, 2023

Advertisers are finding fewer reasons to spend on Snapchat. Among them are layoffs, axed initiatives like Snap Originals, the loss of its longtime ad boss and Apple snuffing out its ability to give advertisers effective targeting and measurement. As Craig Brown, head of delivery at digital agency Incubeta U.S.,

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

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Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

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Clearcode

JULY 3, 2023

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.

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InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. Charting mobile programmatic advertising’s future in 2022 and beyond. On mobile, are digital display ads still prominent? and the U.K.,

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InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. In short, programmatic advertising is defined as the buying and selling of inventory through an automated bidding system.

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InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.

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Martech

AUGUST 31, 2023

Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. The brands we work with to measure advertising want to know if AVOD works.

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Martech Series

OCTOBER 4, 2022

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion. LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023. White Label Solutions.

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Paleo AdTech

DECEMBER 10, 2023

Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #17 with a mandate to help the other 16 people meet Kevin’s vision-quest to “dominate internet advertising.” Next stop was KBS&P, where Lee worked on the legendary Snapple account.

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Paleo AdTech

DECEMBER 10, 2023

logo and was there when the first grainy banner-ad image was pushed live in 1995 to the chorus of lead engineer Donald Lobo sighing, “We sold out.” ” “I think there was a pervading notion or hatred … of advertising,” David tells Marty and Jill in this reflective episode. without any advertising?”

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Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

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Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Smarty Ads

MAY 3, 2023

Rich media ads are a type of online display advertising that goes beyond the traditional banner or text ads by incorporating more interactive and engaging elements such as videos, animations, audio, and other multimedia features. Rich media ads are designed to grab the viewer's attention and provide a more.

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More About Advertising

JANUARY 31, 2023

Wunderman Thompson Spain has won a new Kraft Heinz brand, Sosu pan-Asian meal kits under the Amoy banner. The post Wunderman Thompson wins Kraft Heinz’s new Sosu first appeared on More About Advertising. These meal kits and range of products will allow consumers to eat well and.

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Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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Martech

NOVEMBER 7, 2023

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

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All About Advertising Law

DECEMBER 11, 2023

The Federal Trade Commission (FTC) continues to focus its attention on “Made in the USA” claims, and this time the agency has fixed its gaze on a Florida-based company and its principal, whose claims regarding patriotic and Second Amendment-themed gifts were out of bounds. According to the FTC, that representation was false.

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InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. LEARN MORE What’s so special about in-app mobile advertising? Interested in learning more about mobile video advertising?

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Basis

AUGUST 18, 2022

Digital Advertising Regulation in 2022: What Marketers Need to Know [:06]. Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe. The latest? Bipartisan lawmakers in D.C.

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InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Breaking Down the In-App Advertising Supply Chain So how does an ad actually end up in front of someone?

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InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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