Martech Series

JANUARY 10, 2023

PropellerAds , a leading advertising and marketing technology company based in Limassol, Cyprus, has announced the inauguration of a new office in Bangalore, India. After years of being one of the leading advertising and marketing technology companies in India, PropellerAds has established a new office in the innovative city of Bangalore.

Affiliates 97

Affiliates MarTech Advertising Marketing 97

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market? Looking for some ways to optimize your ad spend?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Affinity Global Inc.,

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech Series

OCTOBER 21, 2022

AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. The bot will send messages to all active affiliates who can start the bot with unique personal keys.

Affiliates 91

Affiliates CPA Communications MarTech 91

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Martech Series

OCTOBER 31, 2022

Admitad develops and invests in advertising and monetization technologies, partner services, money management solutions, media buying and SmartShopping services. Now the company unites more than 30 thousand advertisers and tens of thousands of publishers from all over the world.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech Series

NOVEMBER 17, 2022

The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. The post clean.io

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

Affiliates 98

Affiliates Marketing CPA ROI 98

Martech Series

AUGUST 4, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. The post SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines appeared first on MarTech Series. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Seedtag acquires KMTX to boost contextual performance for advertisers. MarTech QnA with the Expert. OTT Is Revolutionizing Advertising.

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech

JUNE 2, 2022

Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. Nothing is likely to change until advertisers stop paying for fictitious data. Let me be a little more specific.

Affiliates 101

Affiliates Impressions Retail MarTech 101

Martech Series

NOVEMBER 8, 2022

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. Amdocs will also enable Telefonica affiliates to drive business growth, increase time-to-market agility, and introduce operational efficiencies by implementing an ongoing Services Delivery Factory.

Affiliates 89

Affiliates MarTech Communications Marketing 89

Martech Series

SEPTEMBER 13, 2022

Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. The story is fast changing, however.

CPA 64

CPA Affiliates Conversion Retargeting 64

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP “At Terakeet, we’ve built our company with the goal of helping enterprise organizations connect with their customers, drive new revenue, and increase brand value,” said Mac Cummings, Terakeet CEO.

Marketing 83

Marketing Affiliates MarTech Audience 83

Martech Series

AUGUST 11, 2022

Wish will be supporting the rebrand with a multi-channel, multi-market advertising campaign. The campaign will run across TV and streaming, digital, social media, influencer marketing and affiliate marketing channels. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

Fashion 92

Fashion Affiliates eCommerce Shipping 92

Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. The company sits at the intersection of multiple, multi-billion-dollar markets across advertising technology, affiliate marketing and ecommerce, consumer data and publisher tools.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

OCTOBER 14, 2022

” Marketing Technology News: TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack. Billion Mobile Advertising IDs. Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix. Powered by AtData’s unparalleled email data assets: 4 Billion Activity Signals Per Month.

Affiliates 92

Affiliates Cookies MarTech Marketing 92

Martech Series

DECEMBER 9, 2022

Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. Here are some tactics that every B2B marketer or digital advertisers should be aware of: 1. You create innovative marketing or advertising campaigns, but at the same time, paying attention to each detail can be quite helpful. Video by WeWork.

Affiliates 97

Affiliates MarTech Marketing Advertising 97

Martech Series

NOVEMBER 11, 2022

Marketers utilizing performance marketing are also likely to increase revenue streams, specifically through affiliate marketing. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Alternatively, CPL is when an advertiser pays a predetermined price for each lead generated.

CPL 88

CPL Marketing CPA Affiliates 88

Martech Series

DECEMBER 7, 2022

As we look forward to 2023, I’m most excited about our overall ability to empower brands to challenge traditional advertising tactics and become more relevant to consumers through partnerships.”. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. CEO David A.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. based Dennis Publishing, at our recent MarTech conference. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays.

Account-Based Advertising 107

Account-Based Advertising MarTech GDPR Audience 107

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Some more obvious examples of these audiences could include religion, political affiliation, mental health, military status or even data that reveal personal or financial hardship. Get MarTech!

Ad Targeting 130

Ad Targeting Audience Cookies Retail 130

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Affiliate marketing. Dig deeper: What marketers need to know about authenticity in influencer marketing Get MarTech! Brand ambassadors. Product reviews. In your inbox.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

Martech Series

JULY 20, 2022

The just-launched global recognition program recognizes partners that demonstrate expertise with Amazon Ads, and deliver growth for advertisers, while also driving innovation and displaying a willingness to partner with Amazon Ads through consistent and ongoing engagement.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

JULY 1, 2022

Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. Many brands maintain online strategies that worked for them in the past: putting most of their marketing budgets into advertisements, partnerships, and direct selling. Misallocated marketing budgets.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

OCTOBER 21, 2021

Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Martech ecosystem integration. Most vendors also offer APIs to facilitate importing and exporting third-party data from external marketing and advertising systems.

Machine Learning 101

Machine Learning Marketing Conversion SEO 101

Lemonads

SEPTEMBER 29, 2020

Have all ad data in one place One of the main advantages of RedTrack is that it’s able to consolidate data from all your advertising and marketing channels, whether they are organic or paid. Basically, there are 5 main reasons people subscribe to it. RedTrack allows you to track up to 10 post-conversion user’s actions.

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

Martech

DECEMBER 29, 2021

“The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. To acquire new customers, the advertising ecosphere will have to be more data-driven than ever because of rising consumer expectations for relevant ads. will be well-positioned.

Cookies 126

Cookies Retail Communications Conversion 126

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. The digital advertising and marketing market globally is expected to hit $786.2 Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 109

Advertising Impressions Demand Side Platform Conversion 109

Martech

NOVEMBER 30, 2021

When possible, advertising should complement your content, not distract from it. Google rolled out their latest “Link Spam” Update in July, which specifically targets links from guest blog posts, affiliate links, and links within sponsored content. Is your content easy to consume? The post Lost SEO traffic in 2021?

SEO 97

SEO Healthcare Affiliates Finance 97

Martech Series

DECEMBER 14, 2022

After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Native Advertising 118

Native Advertising Affiliates ROI CPA 118

Martech Series

JUNE 15, 2022

Marketing Technology News: OTT Is Revolutionizing Advertising. The post Zift Solutions Launches New Integration Between Ziftone And Microsoft Dynamics 365 appeared first on MarTech Series.

ROI 69

ROI MarTech Marketing Media 69

Martech

OCTOBER 1, 2022

This is data that you collect from sources that are not affiliated with you in any way — think consumer data gathered by website cookies placed on someone’s browser as they surf the web. The post Why marketers should care about consumer privacy appeared first on MarTech. Third-party data. businesses.

Marketing 107

Marketing GDPR Cookies Education 107

Martech Series

JULY 14, 2022

The centerpiece of the new partnership is the incorporation of the RE-Target® affiliate advertising technology into Relevate’s unified AMS/SSO platform, giving associations and MLS organizations access to a turnkey advertising service to highlight association-provided resources, affiliates, and business partners, while generating non-dues revenue.

Real Estate 62

Real Estate Affiliates MarTech Marketing 62

Martech

OCTOBER 27, 2021

based Dennis Publishing, at our recent MarTech conference. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. More from the MarTech Conference >> Change management. “I Watch the full presentation from our MarTech conference here.

MarTech 116

MarTech Audience Affiliates Marketing 116

Martech Series

JULY 7, 2022

MediaNews Group will also explore the option to adopt additional Taboola offerings including high impact mid article placements, which provide new opportunities for brand advertisers to tap into their large audiences in brand safe and highly visible formats.

Affiliates 83

Affiliates MarTech Audience Marketing 83