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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Adweek

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact.

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YouTube’s Affiliate Play; The Publisher Value Prop

AdExchanger

YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites. The post YouTube’s Affiliate Play; The Publisher Value Prop appeared first on AdExchanger.

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Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech

AdExchanger

On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.

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Affiliate Marketing Tools: How They Help

Martech Series

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.

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How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses

Adweek

Publishers have recently feared the impact that artificial intelligence (AI)-enabled search will have on their advertising revenue. If Google's Bard or Microsoft's Bing can answer a search query without directing a user to an article, publishers' bottom lines will suffer. And those tools have exploded in popularity, with ChatGPT attracting 1.6

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TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack

Martech Series

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.

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What Is Affiliate Marketing: A Beginner’s Complete Guide (For Advertisers and Affiliates)

Lemonads

For decades, advertising a company’s products and services was more of an art rather than a science. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services. After answering the question “what is affiliate marketing?”