Martech Series

JULY 13, 2022

Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech Series

JUNE 14, 2022

Upfluence’s new suite of affiliate marketing features makes it possible for brands and agencies to run end-to-end affiliate campaigns on the platform for the first time. With no need for additional tools or integrations, brands can now drive revenue from influencer and affiliate partnerships on one platform.

Affiliates 79

Affiliates Shipping Marketing MarTech 79

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Get MarTech! The post This week’s new AI-powered martech products, platforms and features appeared first on MarTech. Why we care. In your inbox. Business email address Subscribe Processing.

MarTech 92

MarTech Affiliates Conversion Marketing 92

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. Understanding how our martech systems are useful to our franchise partners who deal directly with guests in person when they’re at a property is beneficial. Get MarTech!

MarTech 90

MarTech A/B Testing Affiliates Finance 90

Martech Series

DECEMBER 14, 2022

After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Native Advertising 118

Native Advertising Affiliates ROI CPA 118

Chief Martech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. Martech Product Ratings: Patterns & Hypotheses.

MarTech 93

MarTech Affiliates Social Advertising Marketing 93

Martech

APRIL 10, 2024

The Affiliate Hub. Creators participating in YouTube Shopping, including those who have connected their own stories or enrolled in the affiliate program, can now create “collections” to showcase their favorite products. Affiliate Hub. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Fourthwall.

Affiliates 78

Affiliates Conversion MarTech Marketing 78

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Nucleus by Affinity Global Inc.

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech Series

OCTOBER 21, 2022

AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. The bot will send messages to all active affiliates who can start the bot with unique personal keys.

Affiliates 91

Affiliates CPA Communications MarTech 91

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. We’d love to hear a few predictions you have in mind for the future of martech/adtech and B2B advertising!

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JANUARY 10, 2023

Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole. PropellerAds is known, among other things, for its strong presence in AdTech and affiliate marketing events around the world.

Affiliates 97

Affiliates MarTech Advertising Marketing 97

Martech Series

NOVEMBER 20, 2022

Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live. ” The timing of the rebrand aligns with the launch of a new integrated affiliate marketing solution from Tagger. .”

Conversion 96

Conversion Affiliates Media ROI 96

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. We have helped over 3,000 brands in 23 verticals generate over $3B in affiliate revenue, making us the leader in affiliate program management. 5000, With Three-Year Revenue Growth of 394% appeared first on MarTech Series. “Inc.

Affiliates 87

Affiliates Advertising MarTech Marketing 87

Martech Series

OCTOBER 31, 2022

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Over the past few years, Admitad has been studying the Hungarian market and has noticed the growing demand for affiliate marketing tools. Using Admitad tools, they generate a 40% to 120% growth in local sales on average per year.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech

JANUARY 4, 2024

That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The post $221 billion adds up to a record online holiday season appeared first on MarTech. In your inbox.

Electronics 89

Electronics Affiliates Retail Food 89

Martech Series

OCTOBER 4, 2022

The event will bring together the most exclusive group of leaders and innovators in the Affiliate and Performance Marketing industry for a new exhibition and networking experience. The show kicks off with the Affiliate Ball on Sunday, October 16. “The Affiliate Ball & AFFY Expo are all about our community,” said Darren Blatt.

Affiliates 60

Affiliates MarTech Marketing 60

Martech Series

NOVEMBER 17, 2022

The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. The post clean.io

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

SEPTEMBER 9, 2022

Live Earth , LLC, a global leader in streaming analytics software, announced the closing of a $10 million growth funding round from an affiliate of the family office of Stephen Feinberg, formerly known as Tracker Capital Management. ” Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Machine Learning 85

Machine Learning Affiliates MarTech Marketing 85

Martech Series

SEPTEMBER 20, 2022

They can also increase their point balance by connecting with RoseHosting through various social media platforms or becoming an affiliate. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice. The best part about this loyalty program is using the points to claim many rewards.

Affiliates 88

Affiliates MarTech Marketing Media 88

Martech Series

AUGUST 4, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. The post SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines appeared first on MarTech Series. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech Series

DECEMBER 2, 2022

an industry-leading software platform developed to uniquely connect sellers with buyers (participants) and influencers while merging the benefits of social media marketing with the intense power of individual affiliate and word of mouth marketing is pleased to announce platform upgrades providing a competitive advantage over competing apps.

Affiliates 80

Affiliates MarTech Retail Communications 80

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Affiliates 97

Affiliates Marketing CPA ROI 97

Martech Series

NOVEMBER 29, 2022

Marketing Technology News: MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io. “We and/or its affiliates. The post Cloudian Launches On-Premises Object Storage for Snowflake Analytics Workloads appeared first on MarTech Series. Gartner and Peer Insights are trademarks of Gartner, Inc.

Affiliates 86

Affiliates MarTech Marketing 86

Martech Series

JULY 14, 2022

The centerpiece of the new partnership is the incorporation of the RE-Target® affiliate advertising technology into Relevate’s unified AMS/SSO platform, giving associations and MLS organizations access to a turnkey advertising service to highlight association-provided resources, affiliates, and business partners, while generating non-dues revenue.

Real Estate 62

Real Estate Affiliates MarTech Marketing 62

Martech Series

NOVEMBER 8, 2022

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. Amdocs will also enable Telefonica affiliates to drive business growth, increase time-to-market agility, and introduce operational efficiencies by implementing an ongoing Services Delivery Factory.

Affiliates 89

Affiliates MarTech Communications Marketing 89

Martech Series

JANUARY 12, 2023

The fact that the North Korean government-affiliated Lazarus Group was behind the Ronin attack highlights the level of sophistication that Web3 builders are up against. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The year’s nine separate bridge incidents represented just 1.5%

Affiliates 87

Affiliates MarTech Marketing 87

Martech Series

NOVEMBER 22, 2022

Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. The company is also offering an affiliate program. The post GEORA App is set for its Pre-Launch to take Proximity Marketing to the Next Level appeared first on MarTech Series.

Marketing 90

Marketing Affiliates MarTech Impressions 90

Martech Series

AUGUST 25, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl. The post EvoluteIQ Recognized in the 2022 Gartner Market Guide for Multiexperience Development Platforms appeared first on MarTech Series. All rights reserved.

Marketing 103

Marketing Healthcare Affiliates MarTech 103

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview with Ian Liddicoat, CTO and Head of Data Science – Adludio DICE ID leverages W3C (World Wide Web Consortium) verifiable credential open data model, which makes credentials machine-readable and interoperable and allows for secure exchange between ecosystem players.

Affiliates 92

Affiliates Healthcare Education MarTech 92

Martech Series

OCTOBER 10, 2022

In addition to a powerful collaboration space, Australian Government employees have access to human-centered design training in LUMA Workplace, which is provided by the LUMA Institute, a MURAL affiliate. Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge.

Affiliates 79

Affiliates MarTech Communications Agency 79

Martech Series

JUNE 29, 2022

” John Seguin , Third Iron President and Chief Librarian, continued, “Over 15 million researchers have access to LibKey linking through their affiliation with the over 1,300 libraries that use Third Iron services. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Affiliates 89

Affiliates Information Technology Communications MarTech 89

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. MarTech QnA with the Expert. MarTech Articles on OTT, TAM and Buyer Personas, Marketing Attribution and more! Affiliate Marketing Tools: How They Help.

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech Series

NOVEMBER 24, 2022

Unilog, the leader in connected product content and commerce, is pleased to recognize ImpaqX as the premier certified developer of their eCommerce platform for Affiliated Distributor (AD) members. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

eCommerce 52

eCommerce Affiliates MarTech Marketing 52

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP “At Terakeet, we’ve built our company with the goal of helping enterprise organizations connect with their customers, drive new revenue, and increase brand value,” said Mac Cummings, Terakeet CEO.

Marketing 83

Marketing Affiliates MarTech Audience 83

Martech Series

FEBRUARY 9, 2023

Sumo Logic , the SaaS analytics platform to enable reliable and secure cloud-native applications, today announced that it has entered into a definitive agreement (the “Agreement”) to be acquired by affiliates of Francisco Partners, a leading global investment firm that specializes in partnering with technology businesses, for $12.05

Affiliates 84

Affiliates MarTech Marketing Media 84

Martech Series

OCTOBER 12, 2022

Marketing Technology News: TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack. Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix. The post LastPass to Provide Simple, Fast and Secure Logins Across the Metaverse appeared first on MarTech Series.

Affiliates 81

Affiliates Entertainment Education MarTech 81