Basis

OCTOBER 30, 2023

This month, Nick Tuttle, Director of Search Media Investment, and Lauren Brown, Director of Social Media Investment, compiled all the latest news, trends, and resources for easy access. According to WSJ, Meta’s plans would cost around $14 per month for an ad-free Facebook or $17 per month for both Facebook and Instagram.

Viewability 85

Viewability Audience Media Conversion 85

Digiday

APRIL 4, 2023

The big question for many in the ad tech space will be navigating the changes this new year brings — including new regulations and specifications — and optimizing for success. Total digital ad spending will grow by 10.5% Total digital ad spending will grow by 10.5% Omri Polak, head of content, Primis 2023 is off to a busy start.

Viewability 55

Viewability Ad Tech Video Ads Marketing 55

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

YieldBird

DECEMBER 15, 2021

It often happens that Publishers are reluctant to implement the lazy loading solution because it is associated with a reduction in the number of ad requests on ad units that have yet to be loaded. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP. Summary.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

Monetize More

NOVEMBER 25, 2022

Ad blockers are on the rise, and they’re not going away. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. How Ad Blockers Work.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

Advertising 96

Advertising Video Ads CPM Viewability 96

YieldBird

MAY 31, 2023

In the Internet world, we can increasingly come across the concept of ad fraud. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Ad Monsters

JANUARY 3, 2023

Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. Decreased Ad Revenue.

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Header Bidding SEO Ad network Ad Server 98

VideoWeek

JUNE 7, 2022

Unlike some others in the attention space, Adelaide doesn’t attempt to live-track whether users are paying attention to an ad out in the wild. Rather, it uses lab-based tests, alongside data about where an ad is showing, to gauge the opportunity of a placement to get a user’s attention.

CPM 65

CPM Viewability Impressions Media 65

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Contextual, time of day, engaged users, viewable inventory — all these signals still have value and can tell you a lot about the user and their intent.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Brid.tv

MARCH 21, 2023

Website and app monetization with ads has recently been a leading practice for publishers. While many publishers nowadays have VOD content they can monetize, display ads are still the most prominent in the industry. Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways.

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Display Advertising Rich Media Banner Advertising 52

Media Math

FEBRUARY 26, 2023

Some resources for you include: Good-Loop’s creative asset carbon calculator helps determine the carbon footprint of your media-buying activities. When possible, seek low-carbon ad opportunities.

Education 52

Education Viewability Media Impressions 52

InMobi

SEPTEMBER 5, 2017

If you are looking to buy interactive video ads in-app, keep these guidelines in mind. So design creatives in a vertical format, and don’t make users turn their phones to watch your video ad. In fact, 70% of consumers will not watch an ad that is longer than 10 to 15 seconds. Create only high-quality ads for mobile.

Viewability 52

Viewability Media Video Ads Rich Media 52

AdvertiseMint

OCTOBER 22, 2023

At its essence, the GRP measures the total advertising impressions an ad campaign achieves relative to the target audience. The reach signifies the proportion of the target market exposed to the ad, while frequency marks the average times this group sees the ad. But what makes GRP so important? Enter the digital age.

Viewability 40

Viewability Audience Impressions Media 40

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. update in late April, and we started to see an increase in Limit Ad Tracking (LAT) traffic, i.e., traffic without IDFAs, soon after. While opt-in supply (for versions iOS 14.5

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. Imagine, as a publisher, you’re hosting a programmatic auction where ads are the star of the show. It’s not just any auction, though.

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Header Bidding A/B Testing Impressions Viewability 52

Digiday

DECEMBER 22, 2022

Being a publisher that’s dividing our resources and creating a lot of different types of content, that would have been a very important heads up that I don’t think we got. Make ads cheaper. “We’ve I don’t think the prices have gone down because of the influx and viewability of ads on [Instagram].” — Bonner. “[I

CPM 69

CPM Communications Media Audience 69

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc.

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Header Bidding Ad Inventory Impressions Cookies 52

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Adopting new technologies can be tricky. But can these vendors truly deliver such promises? Run the experiment.

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A/B Testing Header Bidding Click Through Rate CPM 52

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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First-Party Cookies Cookies Impressions Ad Exchange 110

InMobi

APRIL 23, 2019

Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? For example, while one brand may be loathe to have its ads appear on fake news sites or next to controversial social media posts, others may have no qualms with it. Unfortunately, the answer is no.

Marketing 52

Marketing Viewability Food Ad Tech 52

InMobi

OCTOBER 7, 2019

They have seen great success from this, with video ad completion rates up to 90% and higher. Even within these highly targeted and competitive geographies, InMobi beat industry viewability benchmarks by 8%. Their in-app ad campaigns beat their delivery, viewability and performance goals by 25% or more.

Marketing 52

Marketing Viewability Food Rich Media 52

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. Which is part of the delay. counterpart.

Advertising 58

Advertising Ad Tech Impressions Viewability 58

VideoWeek

OCTOBER 13, 2023

In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. And the broadcasters say the backend technology has been designed to accommodate similar pooling of content across Europe. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

JUNE 24, 2022

In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. Top Stories. Magnite and LG Partner on Planning, Activation and Analytics.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. He is a giant in the mobile ads industry (not just because he is 7 foot tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

DECEMBER 6, 2016

Added to this, an unexpected drop in temperatures prompted the purchase of Mexican ponchos readily procured by the resourceful organizers, resulting in a colorful gathering of attendees indeed! How does an ad agency and/or tech company ensure that the talent they employ is diverse enough that human bias is limited?

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JULY 21, 2016

Invest to learn: mobile intelligence that drives advertising effectiveness Over a period of time, by investing more resources in understanding why certain media or certain creatives or certain forms of targeting work better under different circumstances, there will be intelligence built by planners and buyers on how to plan for media effectiveness.

Banner 52

Banner Viewability Impressions Audience 52

Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Single Grain

AUGUST 10, 2023

This can save time and effort, particularly for advertisers with limited resources or smaller teams. If advertisers have limited time or resources to actively manage and adjust bids manually, Maximize Conversions can be an efficient choice. It can benefit campaigns focused on lead generation, sign-ups, or e-commerce transactions.

CPC 52

CPC CPM Viewability Impressions 52

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. most optimal placements, most favorable ad formats , relevancy, etc.).

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Automatad Inc.

OCTOBER 27, 2023

Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. You must find talent, resources, and tools to create video content. The first factor is the length of the video ad.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

AdvertiseMint

OCTOBER 19, 2023

While impressions measure the number of times your content has been displayed or viewed on a screen, clicks refer to the number of times a user actively interacts or clicks on the ad or content. It offers a snapshot of how compelling and actionable the ad content is to its viewers. Absolutely.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

MNTN

JANUARY 19, 2024

This allows you to inject your resources where they can make a noticeable difference. Added expenses: Implementing lead conversion touch attribution is more comprehensive than other attribution models. Consequently, it may require additional resources and expertise to set up and maintain, which can be costly.

Conversion 52

Conversion Viewability Advertising Media 52

Brid.tv

MARCH 23, 2023

It’s not enough to just serve ads on your website and wait for the profit to flow in. To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Basis

SEPTEMBER 12, 2022

Sadly, digital advertising has not been spared in this fraud feeding frenzy, with countless articles covering the much-loathed scourge that is ad fraud. Q: In the simplest terms, how would you describe ad fraud? Q: Ad fraud is often described as non-human or robotic “bot” traffic. Does ad stacking count as ad fraud?

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Viewability Impressions Pop-Up Banner 64