mobile-ad-viewability-what-you-need-to-know 
Ad Monsters
JANUARY 19, 2023
In this day in age, it is growing more and more difficult to rely on banner ads. With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges.
InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
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Monetize More
FEBRUARY 8, 2023
Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!
Ad Monsters
JUNE 16, 2022
So, you missed AdMonsters Ops 2022 in New York? While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. RMNs can help close the gap between consumers seeing ads and actually buying a product.
Monetize More
JANUARY 30, 2023
Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. It also comes in the IAB standard units.
Automatad Inc.
DECEMBER 1, 2023
Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?
Digiday
SEPTEMBER 22, 2022
The discussions were conducted under Chatham House rules, meaning Digiday can share what was said while maintaining the executives’ anonymity. But it’s always, who knows?”. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media.
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