Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 50

Ad Tech Retargeting Finance Ad Inventory 50

Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way.

Retargeting 72

Retargeting Ad Tech Audience Advertising 72

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 66

Ad network Retargeting Ad Tech Retail 66

VideoWeek

FEBRUARY 28, 2024

TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. The company also offers a number of custom CTV targeting segments and web-to-TV retargeting. NBCU, Hearst Ventures, Aperiam Ventures and Norwest Capital Partners are also investors in the firm.

CPM 52

CPM Retargeting Ad Tech ROI 52

Paleo AdTech

DECEMBER 10, 2023

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. .” Reach was possible through geo-based I.P. lookups for demographic clusters.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

JANUARY 10, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. This new JV will hope to fill this gap in the market.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Ad Tech 67

Ad Tech Marketing Demand Side Platform Ad Server 67

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

Audience 92

Audience Retargeting Finance Ad network 92

illumin

NOVEMBER 7, 2023

They see relevance in the product or brand and continue to engage, simultaneously helping advertisers with retargeting campaigns. There is a better understanding of the audience which can influence how ads are made, the tone and language, and more, leading to increased conversions. Follow @illuminHQ

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

MNTN

DECEMBER 4, 2023

As ad tech has become more refined, it’s created even more ways to drive results. The Performance TV Features You Need As more and more viewers tune into CTV, the channel’s ad tech has drastically improved in kind, creating new options and opportunities for advertisers.

Advertising 52

Advertising Ad Tech Audience Retargeting 52

Paleo AdTech

FEBRUARY 15, 2022

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. .” Reach was possible through geo-based I.P. lookups for demographic clusters.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

DECEMBER 12, 2022

FLEDGE meanwhile, as on the web, is concerned with retargeting. FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. For Google’s solution, ad tech measurement providers complete an enrolment process with the API.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

PubMatic

APRIL 25, 2024

We aim to help publishers and advertisers navigate this new Privacy Sandbox environment, from onboarding through scaled testing, to understanding potential monetization impact today and helping to influence Google’s proposed solution for retargeting consumers within the Chrome browser once third-party cookies are fully deprecated.

Audience 76

Audience Cookies GDPR Retargeting 76

Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.

Cookies 66

Cookies Ad Tech Conversion Retail 66

AdExchanger

OCTOBER 13, 2022

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.

Ad Targeting 114

Ad Targeting Retail Ad Tech Marketing 114

Smart-Hub

OCTOBER 20, 2023

In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa. By giving these ads an interactive touch (e.g.,

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

VideoWeek

APRIL 29, 2024

For example, the Protected Audience (PA) API, which aims to enable retargeting and other custom audience use cases, will eventually use other privacy technologies which will be introduced further down the line. And in many cases, the CMA is awaiting more information from Google, which may clear up those issues.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. You can conduct a poll, run a quiz, include a QR code, or even play a game during the ad. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. Why fear it?

Agency 70

Agency Media Retargeting CPM 70

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. Using interactive video ads and dynamic retargeting with geofencing, the platform determined when customers visited Wind Creek after engaging with the campaign.

Media 56

Media Rich Media Retargeting Ad Tech 56

Smart-Hub

APRIL 1, 2024

Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. Targeting and ad serving. This is the practice of tracking user online activity in order to understand their browsing habits.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The audience targeting and retargeting will be unworkable. Many ad tech vendors have been using this type in their third-party cookies tracking. Ad tech vendors like The Trade Desk, LiveRamp, etc.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

illumin

JANUARY 26, 2024

And what shouldn’t be lost is this: measuring media impact on brand equity lets marketers better understand business outcomes, achieving unduplicated reach and effectively retargeting and controlling ad frequency. Are you ready to go cookieless? There may not be a need for dire panic just yet. Follow @illuminHQ

Cookies 59

Cookies Media Machine Learning GDPR 59

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Retargeting Retargeting is an online advertising strategy where an advertisement will be displayed to users based on the actions the user has recently made on the web.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

PrograMetrix

JULY 7, 2021

To help with your marketing strategy, below we outline audience targeting tactics and ad tech capabilities tailored for cannabis MSOs that you can use to accelerate your digital advertising initiatives. Location Retargeting. A less know but equally effective marketing strategy is location retargeting.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

VideoWeek

JUNE 1, 2023

And secondly, since the Epsilon ID is used across multiple media channels, it will enable things like retargeting, sequential targeting, and targeting of audiences which haven’t been reached elsewhere.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

illumin

MAY 9, 2024

The insights and feedback from your brand lift assessment also improve your audience targeting and retargeting strategies based on consumer responses. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Brand Lift 52

Brand Lift Advertising Brand Awareness Control Group 52

InMobi

MARCH 1, 2022

Fledge API, to enable retargeting and customized ads based on previous app behavior, without sharing data with third parties. We encourage developers to reach out to Google and their ad tech partners to provide feedback on the SDK Runtime design and possible use cases.

Retargeting 52

Retargeting Ad Tech Advertising 52

PrograMetrix

AUGUST 3, 2022

Related: What's in a Programmatic Ad Tech Stack, & How Much Does it Cost? Executing sequential retargeting campaigns and developing look-alike models from high value customer segments or recent converters are great ways to convert prospects into paying customers. Stick With It. But most importantly of all, don't give up.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Ad Ops Hero

JANUARY 25, 2021

It is a backbone of retargeting advertising where advertisers to can remarket the desired audience to promote their products and services. It segregates the huge data received and convert it in to readable formats to make it available for other platforms like DSP, SSP, and Ad Exchanges to utilize for various ad campaign purpose.

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

InMobi

AUGUST 26, 2018

Thus, the allocation of ad spends towards the most effective channel becomes little more than guesswork— leading to the misattribution and/or cannibalization of ad dollars. they cannot run retargeting campaigns effectively on Day Zero itself with InMobi. Which ads are working best for different audience segments?

MarTech 52

MarTech ROI Retargeting Ad network 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads. Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web.

Cookies 74

Cookies Viewability Click Through Rate Food 74

Digiday

FEBRUARY 1, 2023

Criteo’s Gleason also noted the growing challenges with more ad tech companies offering retail media as an “add-on,” leading to further fragmentation in the market. He advises: Look for spend shifts from search to display and put more emphasis on retargeting.

Retail 60

Retail Media GDPR Shipping 60

VideoWeek

NOVEMBER 11, 2022

The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their ad tech and publisher partners. Ad tech firm Samba TV has acquired AI-focused CTV company Disruptel. Samba TV Acquires AI Specialist Disruptel. Publicis’ Epsilon Buys Retargetly.

Media 52

Media Retargeting Non-Profit Entertainment 52

InMobi

MAY 27, 2020

With a totally separate logo branding and online ad tech platform. ” “Most importantly a big undercurrent for Ad Tech is coming via 5G, as the world will be extremely different for CMOs to execute it. And we can identify these CMOs by looking at the kind of work they are opening in front of us.

Fashion 52

Fashion Ad Tech Cookies Conversion 52