Paleo AdTech

JANUARY 25, 2022

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. ”

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Smart-Hub

MARCH 14, 2022

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Kevel

APRIL 19, 2022

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

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InMobi

AUGUST 26, 2018

Thus, the allocation of ad spends towards the most effective channel becomes little more than guesswork— leading to the misattribution and/or cannibalization of ad dollars. Currently, there are limited ways in which advertisers could share data or segments in real time with ad networks or DSPs in a seamless and secure manner.

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InMobi

AUGUST 10, 2020

But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). Simply put this is the way advertisers recognize users in the ecosystem and target or retarget them in pursuit of their advertising goals.

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Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Main features: purchase of collected segments (e.g.,

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Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Find Your Niche for Your Own Business.

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Single Grain

JUNE 25, 2021

Ads can be targeted at user interest, but cannot be combined with other collected user data. Websites visited by users, as well as the ad networks associated with those sites, will not be able to access the visitor’s ad interests. Web-based retargeting campaigns. Attributing ad views to conversions.

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