AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

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Ad Tech Cookies Conversion Media 137

Martech

AUGUST 5, 2024

Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users. The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement.

Marketing 122

Marketing Demand Side Platform Audience Impressions 122

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

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Viewability Media Advertising Ad Tech 98

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad spend growth is one of many development areas we can expect. Both Tech Lab advancements from the IAB (i.e.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

VideoWeek

JUNE 28, 2023

“This misalignment may have cost media buyers up to billions of digital ad dollars,” said Adalytics. “This may have artificially inflated TrueView skippable in-stream ad video completion rates, possibly resulting in higher costs for Google’s advertisers,” said the report.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 113

Viewability Media Advertising Ad Tech 113

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Another $0.35

Demand Side Platform 114

Demand Side Platform Viewability Impressions Ad Tech 114

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. The post Introducing ‘Connect’: Bringing Media Buyers Closer to Their Target Audiences appeared first on PubMatic. Learn more about Connect here.

Audience 95

Audience Media Viewability Cookies 95

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., That means every every publisher, every media owner, has to have a net-zero strategy. Color by numbers.

Media 73

Media Ad Tech Machine Learning Viewability 73

More About Advertising

JULY 22, 2015

Does the Gadarene rush to programmatic online media buying mean that nobody actually sees the ads? New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

Viewability 94

Viewability Media Ad Tech Agency 94

PubMatic

MAY 14, 2025

Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. As a global technology platform with relationships across both the buy- and sell-side, PubMatic is in a unique position to help bridge that gap between publishers and media buyers.

Education 99

Education Demand Side Platform A/B Testing CPM 99

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 84

Media Advertising Pharmaceuticals Marketing 84

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

Machine Learning 98

Machine Learning Viewability Ad Tech MarTech 98

Digiday

JULY 17, 2022

By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. What this means for programmatic is that clients will ask far more questions about the media supply chain.

Media 73

Media Ad Tech Agency Viewability 73

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. This will help to retain consumer trust and ensure ad spending flows toward privacy-enforced segments of the media supply chain. The ‘U.S. and the E.U.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

VideoWeek

APRIL 20, 2023

“It will also funnel more spend towards high quality journalism and help to reset the dynamics of online advertising to favour responsible and trusted media.” Life cycle The report also breaks down the different parts of an ad journey by share of emissions: ad selection (60.7 percent), media distribution (10.1

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

PubMatic

AUGUST 1, 2024

By doing so, they can reap a myriad of benefits: Greater Reach & Performance – Data applied through PubMatic’s Connect has helped advertisers double their reach and increase viewability and CTR.

Viewability 110

Viewability Audience Ad Tech Advertising 110

Exchange Wire

OCTOBER 24, 2023

Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.]

Advertising 98

Advertising Ad Tech Media Viewability 98

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 68

Viewability Ad Tech Marketing Advertising 68

Digiday

JUNE 2, 2022

As another holding company steps up its embrace of attention metrics as a valuable tool for media planning, media mix modeling in particular, it turns out there may be a halo effect on figuring out how to reduce emissions as well. Those metrics make you buy lots of little tiny little crappy ads.

Viewability 56

Viewability Media Impressions Ad Tech 56

PubMatic

FEBRUARY 1, 2023

DSPs then automatically decide which media placements to buy for that advertiser. PubMatic, for example, worked with agency giant Dentsu on a CTV campaign that sought to reach consumers who wanted to buy a high-value tech product during the holiday shopping season.

Viewability 111

Viewability Demand Side Platform Cookies Impressions 111

Exchange Wire

JUNE 30, 2022

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .

Viewability 40

Viewability Media Ad Tech Advertising 40

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable.

Click Through Rate 137

Click Through Rate Banner Fill rate Viewability 137

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” But for many, big budgets won’t be released until a new media channel or format has reliable and trustworthy tools for measurement.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 86

Ad Tech Demand Side Platform Non-Profit Viewability 86

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. So, to start, game developers should consider designing ad placements that will engage with gamers to drive those metrics. SSP Partners.

Click Through Rate 119

Click Through Rate Viewability Impressions Advertising 119