VideoWeek

DECEMBER 15, 2023

Top Stories Vivendi Considers Splitting Havas and Canal+ into Separate Entities French media conglomerate Vivendi is exploring splitting into three separate entities: advertising giant Havas, TV business Canal+, and the investment arm that owns the publishing group Lagardère. The firm forecasts Netflix revenues to jump 50.3

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VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent in 2023 and 8.2 percent of total spend.

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Ad Monsters

MAY 23, 2022

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

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VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. This will leave an expected funding gap of around £90 million. ” This is the context which likely new chairman Shamir Shah will step into.

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InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. That all depends.

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Smart-Hub

OCTOBER 16, 2023

Get a Consultation For Free Contact us On the main stage, industry authorities delved into the advancement of emerging technologies, the pervasive influence of major tech players, global energy challenges, and their implications for the marketing and advertising technology sector.

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VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Top Stories Warner Bros.

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Top Stories. percent for the current year, but then will drop by 7.5 percent next year. percent next year.

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Automatad Inc.

DECEMBER 23, 2022

The digital advertising ecosystem relies heavily on the collection and consumption of data, especially when it comes to targeted advertising. The digital advertising ecosystem relies heavily on the collection and consumption of data, especially when it comes to targeted advertising. Find out more about CCPA here.

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VideoWeek

FEBRUARY 9, 2024

Barb also published an estimate for the Netflix ad tier for the first time, suggesting 1.45 percent) had access to the ad-supported Netflix service. percent) IPG Sees Continued Low Spending from Tech and Telco Clients Agency holding company Interpublic Group posted organic net revenue growth of 1.4 MFE now has a 26.6

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VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). Disney+ also launched its ad tier in the UK on Wednesday, expanding the reach of its ad offering.

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Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

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Brid.tv

JUNE 21, 2023

For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Where Is App-Ads.txt Located?

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Brid.tv

JUNE 21, 2023

For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Where Is App-Ads.txt Located?

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

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VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. “We did launch with MVP [minimum viable product],” added Gorman. Top Stories.

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. According to an email sent to Google employees, Playables will be available on YouTube via web browser or the mobile app.

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VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Connects to multiple demand partners and improves app performance.

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VideoWeek

OCTOBER 7, 2022

In this week’s Week in Review: RTL abandons its plans to sell M6, Xperi splits into two separate companies, and the Daily Mail publisher is sued for alleged phone hacking. Top Stories. RTL Cancels M6 Sale Plans. The sale of M6 is off the table, RTL CEO Thomas Rabe said on Monday. Xperi Splits in Two.

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Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

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VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. VidMob Raises $110 Million. This takes total funding to around $232 million according to Crunchbase.

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InMobi

MARCH 9, 2021

Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO). SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

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Digiday

NOVEMBER 2, 2022

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of the holiday season. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending.

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VideoWeek

SEPTEMBER 23, 2022

But advertisers disagreed , fearing the impact on TV ad prices, and France’s competition authority expressed significant concerns about the deal. French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Top Stories.

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Digiday

APRIL 24, 2023

This is the first installment of a two-part series on the top ad-supported streaming services. We will also examine challenges advertisers face when placing ads on ad-supported streaming services and provide a guide to which platforms are right for key advertiser needs.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up.

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Digiday

SEPTEMBER 5, 2022

But there’s a bigger story about softness in the scatter video market the rest of third quarter and fourth — and how that could affect Netflix’s new offering, as well as the rest of the linear and CTV/streaming inventory, according to conversations with several media buyers, who declined to speak on the record. And Digiday covered it as well.

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. ” “Short-form video will continue to displace long-form as video-first apps (e.g.

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VideoWeek

MARCH 8, 2024

M6+ will host twice the amount of content of 6play, more than 20 free ad-supported streaming TV (FAST) channels, and short-form content called M6+ STORIES. ” Google Introduces Open-Source MMM Tool Meridian Google has introduced a new ad measurement tool in preparation for the removal of third-party cookies from Chrome.

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