VideoWeek

SEPTEMBER 29, 2023

Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)

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Ad Server Demand Side Platform Ad Tech Video Ads 59

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

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Advertising Banner Video Ads Header Bidding 93

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. What is a mobile ad network?

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Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that.

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Single Grain

MARCH 16, 2020

If you plan to advertise in games, remember that 71% of players are actually willing to watch in-game ads in exchange for something valuable, such as in-game bonuses and free items, because it is the way they “pay” for that stuff. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it.

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Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

JULY 19, 2022

However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.

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Advertising Video Ads Banner Display Advertising 98

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’? We don’t see it that way.

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Advertising Demand Side Platform Ad Tech Ad Server 69

Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces.

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Clickbait Advertising Ad Tech Demand Side Platform 69

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

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Advertising Demand Side Platform Impressions Retargeting 98

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.

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Advertising Demand Side Platform Conversion Audience 73

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek.

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Video Ads Impressions Viewability Media 52

Digiday

APRIL 18, 2023

Discovery’s Max hedge, Major League Baseball’s streaming ambitions, Netflix’s new ad options and more Stay tuned The key hits: Next week Digiday will premiere a five-part video series on the TV, streaming and digital video ad business. Instagram Reels vs. YouTube Shorts vs. Snapchat.

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Ad Tech Video Ads Demand Side Platform Advertising 69

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Gupta is Chief Product Officer (CPO) at Integral Ad Science (IAS), an ad tech business focused on ad measurement and verification.

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Digiday

MAY 2, 2023

The future in review The future in review Digiday’s Future of TV Week is in the past and with it the debut of “The Future of TV,” a five-part video series on the TV, streaming and digital video ad business. How traditional TV vs. streaming ad spend might trend this year. A check-in on the connected TV ad tech turf war.

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Ad Tech Demand Side Platform Audience Agency 64

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer.

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Video Ads Media Agency Ad Tech 52

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. See more benefits knowonlineadvertising.com.

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InMobi

FEBRUARY 22, 2022

Video advertising is a win-win-win for retailers, brands and consumers, and in this scenario, we all win (name the reference). Video ads help retailers and brands by compressing the purchase funnel and combining awareness with product education and inspiration, followed by a clear path to purchase the featured item.

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Brid.tv

APRIL 23, 2025

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. In contrast, non-skippable ads require viewers to watch the full ad, usually 1530 seconds long. This includes smart TVs and devices like gaming consoles or streaming sticks.

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Advertising Video Ads Banner Audience 59

Digiday

FEBRUARY 14, 2023

Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Typically advertisers try to limit their video ads from being shown to the same person to two to three exposures per week, though some brand categories can extend the range to four, said Greenberger.

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Advertising Demand Side Platform Agency Ad Tech 73

VideoWeek

JANUARY 23, 2023

In fact, research with Kantar shows that in-content advertising actually increases the performance of traditional video ads and commercials. We will see a massive growth once we’re fully integrated with all the supply- and demand-side platforms.

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A/B Testing Demand Side Platform Audience Advertising 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. also specializes in ad-based monetization of video content. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. AdPushup 4.

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VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

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VideoWeek

MAY 8, 2024

Finally Google announced that it is contributing PAIR, its data collaboration tool, to IAB Tech Lab, making it an open industry standard. The deal with The Trade Desk will make Roku’s media, audience, and behavioural data available within The Trade Desk’s platform for campaign targeting and optimisation, via private marketplaces.

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Machine Learning Audience Banner Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Header Bidding Ad Exchange Ad Inventory Impressions 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows.

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Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Monetize with outstream ad units for maximum ad viewability.

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VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9

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Smart-Hub

APRIL 12, 2024

To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging. Monitoring clicks and impressions is essential as well.

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Advertising Ad Exchange Conversion Rate Click Through Rate 52

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percentage points.” percent year-on-year.

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Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. Select either Prebid or Prebid.js

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Digiday

NOVEMBER 22, 2022

Every [advertiser] category that we report on showed an increase in ad spend,” said Darrick Li, vp of sales, North America, media owners at SMI. Not only did advertisers increase their CTV ad spend in Q3, but the number of advertisers spending on CTV ads also increased. But in Q3, the split was 60-40. What we’ve heard.

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Impressions Demand Side Platform Advertising Entertainment 69