AdPushup

SEPTEMBER 20, 2023

Discover insider tips and strategies on how to increase CPM for maximum revenue. CPMs are among the key metrics in the ad tech industry that can help publishers evaluate their inventory. In December 2019, AdAge estimated that the internet will own more than 50% of ad spending [.]

CPM 52

CPM Ad Tech 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Playwire

AUGUST 5, 2024

Key Takeaways Quality and Transparency Drive Success: The ad tech space is shifting its focus toward high-quality, clear performance metrics, and operational transparency. Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape.

Ad Tech 52

Ad Tech Machine Learning CPM Ad Inventory 52

AdPushup

DECEMBER 27, 2022

Find out the answer in this CPC vs CPM comparison article. When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. Which one yields the best results for publishers? We hear the question, “Which one should I use?” ” a lot.

CPC 52

CPC CPM Ad Ops Ad Tech 52

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. CPM charge to a fee of “2.5% CPM charge negligible. This involved shifting from a $0.01 of net revenue,” beginning May 1.

Ad Tech 73

Ad Tech CPM Communications Impressions 73

Marketing Dive

JUNE 5, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Advertising 85

Advertising Cookies Ad Tech Retail 85

AdPushup

AUGUST 21, 2022

The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors. We already discussed the main causes of a decline in the cost-per-mille rate, and now it’s time to concentrate on ways to raise CPM.

CPM 52

CPM Ad Ops Ad Tech 52

Ad Monsters

SEPTEMBER 16, 2024

For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on? on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Marketing Dive

JUNE 12, 2025

By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Entertainment 92

Entertainment ROI Agency Retail 92

Marketing Dive

JUNE 12, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Food 85

Food Cookies Pop-Up ROI 85

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Marketing Dive

JUNE 9, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 94

Retail Agency ROI Ad Tech 94

Marketing Dive

JUNE 9, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 81

Cookies Retail Agency ROI 81

Marketing Dive

JUNE 5, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Media 66

Media Cookies Agency Retail 66

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 94

CPM Cookies Affiliates Impressions 94

Marketing Dive

JUNE 4, 2025

By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Pop-Up 75

Pop-Up Retail Agency ROI 75

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively.

CPM 97

CPM Cookies Impressions GDPR 97

Marketing Dive

JUNE 5, 2025

By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 71

Agency Retail ROI Ad Tech 71

PubMatic

OCTOBER 15, 2024

Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets.

Fill rate 116

Fill rate CPM Ad Tech ROI 116

Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. There’s a major commonality between his heart and the ad tech ecosystem. Ad tech is the heart. They both have leaky pipes.

Ad Tech 103

Ad Tech CPM Agency Media 103

Exchange Wire

FEBRUARY 1, 2024

The post Snack Media & Pubstack Extend Partnership & Enhance Publisher Yield with Remarkable CPM Growth appeared first on ExchangeWire.com. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.]

CPM 45

CPM Media Entertainment Ad Tech 45

PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM.

Ad Tech 103

Ad Tech Retail CPM Audience 103

Marketing Dive

JUNE 16, 2025

High-quality third-party data, like that provided by Eyeota, is a critical enabler of personalization at scale. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 59

Retail Ad Tech ROI Agency 59

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . No drastic change in purchasing.

Cookies 97

Cookies CPM Food Ad Tech 97

PubMatic

MAY 14, 2025

CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business. Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers.

Education 99

Education Demand Side Platform A/B Testing CPM 99

AdExchanger

AUGUST 29, 2024

If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. The countdown to Google’s antitrust trial has begun.

Header Bidding 98

Header Bidding Ad Tech CPM 98

Marketing Dive

JUNE 9, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 64

Agency Cookies Retail ROI 64

Marketing Dive

JUNE 12, 2025

By Chris Kelly • April 24, 2024 Latest in Creative E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 60

Cookies ROI Retail Agency 60

YieldBird

APRIL 12, 2023

In this article, we’ll explore the benefits of UPRs and their application within Google Ad Manager. Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner.

CPM 98

CPM CPA Ad Exchange Advertising 98

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 60

Cookies Pop-Up ROI Retail 60

Marketing Dive

JUNE 16, 2025

Santiago via Getty Images Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” TechTarget, Inc.s

Retail 48

Retail Media Ad Tech Cookies 48

PubMatic

JUNE 21, 2024

Traditionally, buyers have planned their TV campaigns based on broad age and gender demographics and related CPP and CPM currencies. CTV, on the other hand, enables brands to evolve beyond traditional CPM-centric and demographic-based targeting toward richer value-based bidding.

Media 111

Media CPM Retail Conversion Rate 111

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers. . “The opportunities are expanding as TV brands shift their business models towards recurring revenues.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. AdECN, Commission Junction, The Trade Desk).

CPC 105

CPC CPM Ad network CPA 105

PubMatic

OCTOBER 5, 2023

Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

CPM 119

CPM Cookies Ad Inventory Video Ads 119