PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 76

Audience Cookies GDPR Retargeting 76

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Exchange Wire

APRIL 3, 2024

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [.]

Cookies 111

Cookies Retargeting Ad Tech 111

VideoWeek

JANUARY 10, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. The timing of the venture is no coincidence.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

VideoWeek

DECEMBER 12, 2022

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. FLEDGE meanwhile, as on the web, is concerned with retargeting.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 66

Ad network Retargeting Ad Tech Retail 66

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Ad Tech 67

Ad Tech Marketing Demand Side Platform Ad Server 67

VideoWeek

JUNE 1, 2023

This identifier connects users across different touchpoints using nine different identifiers: email, phone number, name, postal address, browser activity, IP address, device data, first-party cookies, and third-party cookies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. Why fear it? in 2014, and fluctuating slightly up and down in ensuing years and most recently at 19.4% in 2022. .”

Agency 70

Agency Media Retargeting CPM 70

InMobi

MAY 27, 2020

Now, these specific CMOs are asking us how they can upgrade their current version of digital platforms, which were desktop-first, cookie-first platforms, to properly perform in the shelter-at-home market, which is primarily mobile-first and CTV-first market, and increasingly a cookieless world. Beat that using desktop or CTV.

Fashion 52

Fashion Ad Tech Cookies Conversion 52

Digiday

FEBRUARY 1, 2023

Some growth in retail is also spurred by privacy changes to third-party cookies. Criteo’s Gleason also noted the growing challenges with more ad tech companies offering retail media as an “add-on,” leading to further fragmentation in the market.

Retail 59

Retail Media GDPR Shipping 59

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Meta and Mozilla’s Ad Tech Proposal. Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? Ad Alliance of U.K. Publishers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

OCTOBER 17, 2022

Barely four months after launch, trials of Google’s version of cookieless retargeting are stuck in first gear. Only five ad tech vendors have expressed an interest in testing the FLEDGE, or the “ First Locally-Executed Decision over Groups Experiment ,” to date. In this scenario, Google picks the final ad.

Retargeting 72

Retargeting Ad Tech Ad Server Conversion 72

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Kevel

APRIL 19, 2022

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. How does one build an ad platform?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. At the same time, thanks to targeting, the ad serving on them is individualized for every new user. The SSP sends the request to DSPs about the available ad slot, along with the user data. Retargeting and omnichannel delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

OCTOBER 6, 2021

Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. In header bidding, participants can match cookies during each request, making the whole process more precise. Many publishers prefer combining Open Bidding and header bidding.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

NewProgrammatic

SEPTEMBER 8, 2021

Contextual advertising is currently the top contender to take the place of overall best ad format. Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. Of course, Google Ads and Facebook ads will not be discussed here.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Clearcode

MAY 10, 2023

This is very different from what we see in traditional competitors in the space who tend to focus on finding a specific number of users for retargeting in a safe and compliant way. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52