Ad Tech Cookies GDPR Retargeting 
Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.
illumin
JANUARY 26, 2024
The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies. Are you ready to go cookieless?
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PubMatic
APRIL 25, 2024
Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.
Digiday
SEPTEMBER 20, 2022
The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow. Emerging channels: retail media and CTV.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?
Digiday
FEBRUARY 1, 2023
Some growth in retail is also spurred by privacy changes to third-party cookies. Criteo’s Gleason also noted the growing challenges with more ad tech companies offering retail media as an “add-on,” leading to further fragmentation in the market.
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