Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution.

Cookies 80

Cookies Viewability Click Through Rate Food 80

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. The audience targeting and retargeting will be unworkable. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

VideoWeek

JUNE 1, 2023

This identifier connects users across different touchpoints using nine different identifiers: email, phone number, name, postal address, browser activity, IP address, device data, first-party cookies, and third-party cookies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52