The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

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MarTech Advertising Machine Learning Conversion Rate 130

Ad Tech Daily

APRIL 18, 2022

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily.

Machine Learning 71

Machine Learning Conversion Rate Ad Tech Conversion 71

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Martech Series

JULY 25, 2022

Leading $3B Education Marketplace Sees 11%+ Conversion from Promoted’s Real-Time Data Streaming Service and AI Technology. Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. How it Works.

Machine Learning 82

Machine Learning Conversion Rate Conversion Education 82

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. How do you measure engagement in AR advertising?

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

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Ad Monsters

MAY 1, 2024

Viewers watched Max converse with human beings, implementing what the AI called its “human imitation strategy” in hopes that it would evade detection. The host, Michelle Buteau, astutely jokes, “Did your hair stand up on the back of your neck when he said, human imitation strategy?” How would an AI handle an ad or rev ops role?

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Ad Ops Machine Learning Ad Tech Communications 80

The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. Use A/B testing and other techniques to continuously refine your ads based on user feedback and interaction data.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

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Machine Learning Marketing Conversion SEO 95

Ad Monsters

FEBRUARY 22, 2024

The rapidly evolving landscape of AI and its integration into the publishing sector was the highlight of AdMonsters recent discussion with Burhan Hamid, a pivotal figure in the media and ad tech ecosystem.

Machine Learning 79

Machine Learning Ad Tech Media Conversion 79

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Non-Profit Ad Server First-Party Cookies Machine Learning 52

VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

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Machine Learning Audience Banner Demand Side Platform 52

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. The ad tech industry is aware of this problem and has been working on various solutions: The IAB Tech Lab has recommended the use of “App Store IDs” to uniquely identify CTV apps.

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Machine Learning Healthcare Ad Tech MarTech 82

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities. SmartHub's Features Have No Limits!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. The ingredients that will enable publishers, advertisers, and ad tech to work more responsibly include: On-device processing to securely capture data at speed with no data leakage.

Cookies 76

Cookies Ad Tech Machine Learning CPC 76

VideoWeek

OCTOBER 31, 2022

Performance Max essentially lets advertisers run one single campaign which runs across all Google Ads inventory – YouTube, Display, Search, Gmail, Maps, and Discover – all geared towards the same performance objective. The idea is that Google learns what works and what doesn’t work, and adjusts its strategy accordingly.

Machine Learning 52

Machine Learning Conversion Conversion Rate Ad Inventory 52

Martech

FEBRUARY 19, 2022

What is our process for analyzing inbound phone conversations? Call analytics platforms use AI- and machine learning-based speech analytics and natural language processing to provide robust insights into call quality, particularly around caller sentiment, tone and intent. What kind of data can we pull out of calls?

Machine Learning 93

Machine Learning Display Advertising MarTech SEO 93

Smart-Hub

APRIL 12, 2024

Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Digital Ad Blog

SEPTEMBER 13, 2023

AI sales avatars, also known as virtual sales assistants, have emerged as innovative tools that leverage AI technology to enhance sales interactions, provide personalized assistance, and drive conversions.

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Machine Learning Conversion Audience Marketing 52

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

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Advertising Ad Inventory Machine Learning Ad network 98

InMobi

SEPTEMBER 28, 2017

There has been a visibly growing data science and machine learning ecosystem in Bangalore, which Analytics India Magazine and the Cypher conference have played an important role in developing. Heading into 2018, InMobi is positive about welcoming the next wave of data science and analytics in the ad tech world.

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Machine Learning Mobile Ads Ad Tech Conversion 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Non-Profit Ad Server First-Party Cookies Machine Learning 40

Digiday

OCTOBER 12, 2022

In a conversation with Digiday Editor-in-Chief Jim Cooper, Poer presented research from his group entitled The Great Re-Evaluation: How the Pandemic Era Has Impacted American Attitudes, Values, and Behaviors that focused on post-pandemic behaviors and explored changes in our spending, personal lives and forms of entertainment. .”

Media 62

Media Machine Learning Entertainment Agency 62

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. Havas Media Group is a prime example.

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Media Machine Learning Demand Side Platform Agency 59

Digiday

JUNE 5, 2022

In this iteration of the “green conversation,” the focus seems to center around digital processes that consume excessive amounts of energy or lead to excessive emissions. To paraphrase from the movie Lord of the Rings: The Two Towers — looks like sustainability’s back on the menu, boys! notably Australia and western Europe.

Media 53

Media Ad Tech Machine Learning Viewability 53

Smart-Hub

APRIL 29, 2024

One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI).

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Advertising Ad Exchange ROI Machine Learning 52

illumin

OCTOBER 20, 2023

Rather than relying on individual user behaviors or interests, contextual targeting uses keywords, topics, location, and other factors to determine which ads should be displayed to them. This increases the chances of them taking action, such as making a purchase or clicking on the ad for more information.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Digital Remedy

APRIL 13, 2023

Welcome to the third episode of The Digital Dish , where we dish on all things ad tech! With so many channels and so much noise, it’s more difficult to determine which channels are actually driving sales and conversions. It also increases accuracy since it captures all touchpoints involved in the conversion process.

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Conversion Brand Awareness A/B Testing Machine Learning 52

InMobi

JANUARY 7, 2019

Interested in learning more about the biggest trends in ad tech and martech in 2019? GET REPORT 1) Greater Emphasis on Artificial Intelligence and Machine Learning In this day and age, it’s hardly surprising to say that artificial intelligence (AI) is a key trend.

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Marketing Machine Learning Conversion Rate Conversion 52

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.

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Viewability Healthcare A/B Testing Food 63

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

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Header Bidding A/B Testing Viewability Ad network 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

OCTOBER 25, 2021

Ad tech innovations such as real-time bidding, programmatic advertising, and analytics have upped the stakes of the competition, but how can they be leveraged to their full potential? When marketers think about feedback, they often mean survey results or conversion rates, among other things.

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Advertising Marketing Media Machine Learning 52

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

VideoWeek

DECEMBER 6, 2022

He uses the example of a Thinkbox study that monitored someone engaged in multiple activities while the TV was on, including texting, booking a stag do and carrying a conversation. For about a second and a half he looked up at a stuffed-crust pizza advert, then carried on his conversation,” Goode recalls.

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Advertising Machine Learning Conversion Marketing 59

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

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Advertising Click Through Rate A/B Testing Header Bidding 52