Digiday

DECEMBER 5, 2022

Sure, they could use alternatives to cash like seller financing and earnouts to finance deals — and some are. Just ask ad tech company Azerion, which has done eight deals already this year — three just since September. Strategic investors don’t have those same reservations — nor can they really afford to.

Ad Tech 50

Ad Tech Finance Affiliates Marketing 50

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Lemonads

MAY 20, 2020

Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018. With 7 years of experience in ad tech solutions development, RichPush founders created an ad network with flagship features that help to drive performance.

Ad network 52

Ad network CPC CPA Affiliates 52

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. As such, a lot of effort has been put into measuring the carbon emissions generated by the creation and distribution of ads. This is certainly a good thing in terms of reducing the industry’s impact on the environment.

Media 52

Media Advertising Agency Finance 52

Digiday

DECEMBER 7, 2022

BuzzFeed eliminates 12% of its staff, The Washington Post folds its ad tech business and more. A key part of the Journal’s TikTok strategy is to capture original content from its live events that fit into its main themes of careers, personal finance and tech. This conversation has been edited and condensed.

Media 51

Media Ad Tech Audience Finance 51

Digiday

APRIL 12, 2023

Though a few notable categories are expected to be up year over year in terms of advertising spend, including finance and banking (up about 20%) and government and higher education (also about 20%), he added. Learn more about how ad tech is coming to terms with disintermediation 2.0

Media 63

Media SEO Ad Tech Food 63

VideoWeek

FEBRUARY 17, 2023

And it’s working to grow out a fleshed out ad offering, with plans to launch a self-serve ad platform later this year. Seedtag Unveils Contextual Targeting Tool Ad tech firm Seedtag has introduced a new cookieless targeting solution. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

More About Advertising

NOVEMBER 21, 2016

Called Rapport, the new platform uses first and third party data to maximise digital performance and improve customer conversion. Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences.

Conversion 45

Conversion Media Marketing Ad Tech 45

More About Advertising

JUNE 6, 2017

Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital advertisers. Here’s what Conversant EMEA’s Robin Davies thinks. “Ad Ad blocking is really a result of poor quality, irrelevant ads being allowed to be served in the first place.

Conversion 40

Conversion Advertising Ad Tech Finance 40

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. Discovery to Cut Ad Sales Team. Ad of the Week. Warner Bros.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Digiday

FEBRUARY 15, 2023

Vice Media gets $30 million to finance debt, Time and Taboola team up on a new commerce site and more Podcast discovery via Shorts The key hits: Podcast publishers are using YouTube Shorts as a marketing vehicle for their video podcasts. “I Podcasts discovery via Shorts Does ChatGPT save journalists time?

Audience 57

Audience Media Demand Side Platform Finance 57

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. So much so, that it could be a bit of information overload for the ad tech newbie or veteran. We’ve heard it all before. In practice, UID 2.0

Cookies 91

Cookies Ad Tech Audience Pop-Up 91

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 75

MarTech Data Management Platform Conversion Ad Tech 75

Digiday

JULY 5, 2022

But that conversation has quieted. But this measurement makeover is currently mired in the messy work of assessing the different measurements and methodologies, establishing baselines from which to set media plans moving forward and integrating the different measurement providers into buyers’ and sellers’ ad tech systems.

Finance 59

Finance Advertising Entertainment Ad Tech 59

VideoWeek

APRIL 21, 2023

And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent. ShowHeroes Acquires Asian AVOD Company iVS Ad tech firm ShowHeroes Group has acquired iVS (Intelligent Video Solutions), a digital video and AVOD company headquartered in Singapore.

Agency 52

Agency Media Audience Cookies 52

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. Michael Sweeney: Do you think there will be a point in time when Google will make their data clean room tech open to other parties?

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

VideoWeek

OCTOBER 21, 2022

“Advertisers can already use product feeds on YouTube, which turns ads into a virtual storefront,” the company said in a blog post. “We’ve Ofcom Urges Stronger Age Restrictions on Adult Sites. Most UK adult sites fail to stop children from accessing pornography, Ofcom has found. The Week For Agencies.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Digiday

JULY 13, 2022

The role of registration walls in sparking subscribers Digiday experiments with NFTs Dotdash Meredith’s affiliate ambitions, Semafor’s video plans, Google’s ad tech olive branch and more. The conversion rate for a registration wall is about 10 times higher on average than a paywall, Silberman said.

Media 61

Media Non-Profit Advertising Ad Tech 61

Martech

FEBRUARY 25, 2022

Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. ActiveCampaign.

Marketing 120

Marketing Manufacturing Communications Healthcare 120

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

Ad Tech 52

Ad Tech Audience Agency Media 52