Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Before long, DSPs entered the ad tech ecosystem. Before long, DSPs entered the ad tech ecosystem. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

VideoWeek

JUNE 15, 2025

.” “Zuck stole my thunder” The company launched just over a year ago, with a business model that involves white labelling its tech to CTV publishers, broadcasters, ad tech firms and agencies, using its streamr.ai “Zuck stole my thunder with that announcement,” jokes Moffie.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. PMP spend is an effective way for mobile app publishers to capture brand dollars PMP is almost exclusively brand demand.

Education 99

Education A/B Testing Demand Side Platform CPM 99

VideoWeek

AUGUST 23, 2024

However the agency says that testing has been lacking somewhat, due in part to low adoption among other players in the supply chain, meaning it’s been hard to test thoroughly. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 The Week for Brands & Agencies WARC Forecasts 10.5

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

VideoWeek

JUNE 4, 2025

Through a chatbot interface, marketers can make optimisations across multiple demand-side platform (DSP) partners, which are then automatically executed. MiQ Sigma is a genuine step-change that empowers our agency to deliver what truly mattersimpactful business outcomes for the world’s leading brands.”

Demand Side Platform 59

Demand Side Platform Audience Agency Advertising 59

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 79

Agency Header Bidding Ad Tech Demand Side Platform 79

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way.

Demand Side Platform 89

Demand Side Platform Ad Tech Agency Media 89

Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

Ad Server 119

Ad Server Verification services Demand Side Platform CPM 119

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 73

Agency Media Ad Tech Demand Side Platform 73

Digiday

JUNE 4, 2025

More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk.

Demand Side Platform 46

Demand Side Platform Agency Ad Inventory Ad Tech 46

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform].

Agency 92

Agency Media Demand Side Platform Ad Tech 92

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 98

Retail Demand Side Platform Ad Tech Communications 98

VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains. Finance, Yahoo!

Demand Side Platform 119

Demand Side Platform Finance Ad Tech Agency 119

Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

Geo targeting 106

Geo targeting Demand Side Platform Audience Ad Tech 106

Digiday

APRIL 2, 2023

The ad tech sector is in transition. Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. that the other side of the market has spent years specializing in.”

Media 99

Media Demand Side Platform Ad Tech Agency 99

VideoWeek

MAY 24, 2023

The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately. Viant was also in the frame earlier this month, again without reaching a deal.

Agency 59

Agency Demand Side Platform Ad Tech Advertising 59

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

Viewability 111

Viewability Demand Side Platform Cookies Impressions 111

Digiday

SEPTEMBER 6, 2022

As of 2021, more than $155 billion in ad spending gets conducted via programmatic every year, according to the Association of National Advertisers. And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

YieldBird

MAY 29, 2023

Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools. In addition to data infrastructure, organizations need to set up a connected ad tech setup. Furthermore, companies often overlook the hidden costs that agencies bear.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 86

Ad Tech Demand Side Platform Non-Profit Viewability 86

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Media agencies, in particular, have been keen to get a foothold here.

Advertising 76

Advertising Ad Tech Demand Side Platform Agency 76

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

SEPTEMBER 26, 2022

Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. Commercial execs from The Athletic and Minute Media are going after ad dollars directly, not via independent ad tech vendors. The anecdotal evidence from publishers backs this up.

Advertising 76

Advertising Marketing Ad Tech Impressions 76

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. There are also some benefits around better data enablement and sharing, particularly for activating sensitive 1st party data from the sell side.

Advertising 69

Advertising Demand Side Platform Ad Tech Ad Server 69

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Digiday

JANUARY 29, 2023

That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Moreover, they’re using supply-side platforms to do it. For now, ad dollars continue to pour into the open market.

Marketing 76

Marketing Demand Side Platform Ad Tech Impressions 76

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. What’s new? So, you have these companies building single-stack solutions,” Grant said. ”

Ad Server 67

Ad Server Ad Tech Demand Side Platform Media 67