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Roblox adds programmatic in-game advertising in 2024

illumin

Specifically, the company looks to improve its brand lift measurement through new partnerships. It is also looking to add several ads-focused roles as well as software and engineering positions to build better ad offerings and tools. Follow @illuminHQ

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How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

VideoWeek

Anders Lithner, Co-Founder & CEO at Brand Metrics, argues that without providing those metrics to advertisers, CTV publishers could be leaving money on the table. “It’s a very common requirement from agencies and advertisers to get brand lift feedback on their investments,” notes Lithner.

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

” Custodians of OOH Singh argues that OOH budgets have long been concentrated in the hands of big brands and major agencies, “who have done a really good job within OOH for a very long time.” And that’s really looking at the success of programmatic buying.”

Media 59
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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content. Read more on VideoWeek.

Retail 98
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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

VideoAmp Announces Planning Tool with Disney, Fox and Paramount Data US measurement provider VideoAmp has unveiled VXP (VideoAmp Cross Screen Planner), a media planning tool designed to help brands and agencies reach target audiences across linear TV, streaming and digital platforms. Today is an exciting day for me and us at Taboola.

Media 52
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The Negative Effects of ID Loss on Advertiser KPIs

Ad Monsters

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . ID Loss’s Impact on KPIs.

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The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. G/O Media Offers Brand Lift Guarantees. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022.