AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

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Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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AdExchanger

MARCH 20, 2025

Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action.

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AdExchanger

FEBRUARY 7, 2025

Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as responsible for serving or certifying ads on pages hosting child sexual abuse material (CSAM).

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AdExchanger

MARCH 26, 2025

But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.

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AdExchanger

MARCH 11, 2025

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of.

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Adweek

FEBRUARY 16, 2025

In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. She brings a.

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Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

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Digiday

APRIL 22, 2025

District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. Its been nearly a week since U.S. The moment felt, briefly, like vindication for publishers. After years of mounting frustration, they finally saw their suspicions ratified in a courtroom.

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Adweek

JANUARY 10, 2024

Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. With so much choice for consumers on.

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Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.

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Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

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Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities.

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Exchange Wire

NOVEMBER 22, 2024

SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.]

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PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

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Ad Tech Daily

JANUARY 14, 2025

Spray-and-pray approaches are going away, quickly, and […] The post The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns appeared first on Ad Tech Daily.

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AdExchanger

DECEMBER 10, 2024

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works.

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AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

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VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

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Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

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Adweek

NOVEMBER 20, 2024

Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Is getting into smart TV OS a smart move for The Trade Desk? Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early.

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AdExchanger

NOVEMBER 3, 2024

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. PSA: Please don’t swing cats.) But since July, when Google announced that deprecation in Chrome is no longer in the cards, there’s been relative silence.

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AdExchanger

JANUARY 6, 2025

On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners. Three years after launching its own data clean room, Roku is trying to bring something new to the table.

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Exchange Wire

FEBRUARY 12, 2025

Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability. The post Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon appeared first on ExchangeWire.com.

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Ad Tech Daily

MARCH 10, 2025

The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily.

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Ad Tech Daily

FEBRUARY 17, 2025

Key findings of the […] The post Message to Stop Hate Captured the Most Attention at This Year’s Superbowl, According to Eye-Tracking Data appeared first on Ad Tech Daily.

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Ad Monsters

MARCH 19, 2025

Floor pricing in ad tech isnt as simple as it seems. What seems like a technicality is actually a battlefield for the future of ad tech. In case youre unfamiliar, Sincera specializes in ad tech data and publisher quality insights. Image credit @keithepetri It started with a tweet.

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AdExchanger

NOVEMBER 14, 2024

CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on Tuesday. Viant did not disclose the terms of the deal.

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Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. The Ripple Effect on Ad Tech and Publisher Strategies With Click to Cancel, publishers and the ad tech ecosystem have much at stake. Here’s why publishers and advertisers are pushing back.

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AdExchanger

FEBRUARY 25, 2025

There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least thats what it says on the box.

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Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. This approach not only protects brands but also enhances consumer experiences by making advertising more relevant for all.

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AdExchanger

MARCH 30, 2025

Privacy lawyers and ad tech folks often dont speak the same language. But at least now theyve got an acronym in common: MSCA.

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Ad Monsters

MARCH 3, 2025

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of ad tech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Its familiar.

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VideoWeek

APRIL 10, 2025

A pattern emerged where ad tech companies would scramble to find alternative signals that could fly under ITPs radar, then Apple would clamp down and close common loopholes. This game of cat and mouse between Apple and ad tech has continued ever since. But these attempts were frustrated by indecision on Googles part.

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illumin

APRIL 24, 2025

What this means for advertisers and the world of ad tech This isnt the end of the Privacy Sandbox initiative by Google. However, for those advertisers and ad tech companies who havent taken advantage of shifting to cookieless marketing yet, they may breathe a temporary sigh of relief.

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AdExchanger

MARCH 16, 2025

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist.

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Exchange Wire

FEBRUARY 5, 2025

As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder to navigate,we examine how advertisers can leverage location to unify their ad campaigns and facilitate a true omnichannel approach. In association with Taptap Digital.

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