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CES 2025 showcased AI as one of the major driving forces behind adtechs evolution, with innovations in personalization, cross-platform measurement, and collaboration. The post AdTech CES 2025: AI, Everywhere, All At Once appeared first on AdMonsters. Like the all seeing eye, you cant escape it.
Adtech is headed to the stratosphere. But adtech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is adtech heading to the clouds? Not, like, growth wise.
A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. For publishers and independent adtech, the decision is both validating and unsettling. The post After the Ruling: Can Publishers Thrive Through Googles AdTech Breakup?
Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel. The post When Did AdTech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In AdTech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?
Missed the most buzzworthy adtech stories of the year? In 2024, adtech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending adtech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.
Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In AdTech Can Advocate For Equality Year-Round appeared first on AdExchanger. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action.
TV ad buying is increasingly driven by adtech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage.
But AI has played a major role in adtech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month). It’s really the emergence of consumer-facing Large Language Models (LLMs) which are fuelling the current “big bang” in adtech.
But regardless of how the latest layoffs play […] The post Microsoft Washes Its Hands Of AdTech; Google’s Network To Get Work appeared first on AdExchanger.
. “The Trade Desk is growing faster than the industry, and faster than any scaled competitor in adtech,” the spokesperson said. The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.”
In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the adtech space. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. She brings a.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
On Wednesday, The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata and media telemetry data to adtech companies. TTD is doing a little M&A. TTD declined to share a deal price. This is The Trade Desks second-ever public acquisition.
At first glance, Cluely reads like a parody of startup culture. A 21-year-old founder broadcasting viral videos about chatting on job interviews, dating with AI overlay and hosting parties shut down for “too much aura”.
Department of Justice has a “narrow view” of the adtech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many adtech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.
The research firm ranked Google – whose sell-side adtech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.
Amazons move to build a dedicated Prebid adapter marks a turning point in adtech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard.
The DOJs proposal to force Google to sell off AdX and DFP strikes the core of Googles multibillion-dollar adtech stack. A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. Why we care. Email: Business email address Sign me up!
Adtech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. With great computing power comes great pressure to build end-to-end ad engines. But now, something bigger is brewing. And thats exactly why leaders [.]
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain (..)
This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in adtech. Similarly, in adtech, the dominance of walled gardens like Google and Facebook has long been a point of contention, with calls for greater transparency and equitable access to data and inventory.
Floor pricing in adtech isnt as simple as it seems. What seems like a technicality is actually a battlefield for the future of adtech. In case youre unfamiliar, Sincera specializes in adtech data and publisher quality insights. Image credit @keithepetri It started with a tweet.
On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via adtech and agency API partners. Three years after launching its own data clean room, Roku is trying to bring something new to the table.
The FTC’s ‘Click to Cancel’ rule is stirring up the adtech industry. The Ripple Effect on AdTech and Publisher Strategies With Click to Cancel, publishers and the adtech ecosystem have much at stake. Here’s why publishers and advertisers are pushing back.
Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key adtech trends for 2025. Adtech is on the cusp of a major shift. This approach not only protects brands but also enhances consumer experiences by making advertising more relevant for all.
ROAS might be the golden child of adtech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of adtech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Its familiar.
There are many open questions for marketers who want to implement AI-driven adtech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least thats what it says on the box.
The new terms result from more than a year of collaboration among 276 IAB member companies, including global holding companies, independent agencies, major brands, publishers, adtech firms and legal experts.
Google will start to soften its stance with third-party adtech to appease the U.S. Government, as the Justice Department readies its regulatory scythe The U.S.
For three weeks, Marketecture Media CEO, veteran adtech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. This isn’t an adtech-centric book. But those properties were in long-term decline.
With previous leadership roles at Amazon and Instacart, Ryan brings a powerful blend of ecommerce, retail, and ad-tech experience to the table. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.
What this means for advertisers and the world of adtech This isnt the end of the Privacy Sandbox initiative by Google. However, for those advertisers and adtech companies who havent taken advantage of shifting to cookieless marketing yet, they may breathe a temporary sigh of relief.
Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in adtech. That usually gets a Whoa, thats actually kind of cool.
Which is to say, he pivoted randomly into adtech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 of the top startups in the US, as per a Business Insider article. Ron Jacobson took the classic programmatic startup route.
How is Dow Jones using AI in media planning, campaign optimization or across adtech? AB: Are there any emerging adtech trends or shifts you’re excited or concerned about? JW: While adtech trends constantly evolve, we stay nimble and focused on how we align with our brand and partners.
Until now, there’s been no clear standard for measuring success across gaming ad formats. The IAB’s new framework aims to address this by offering a common language for brands, agencies, publishers and adtech providers.
The Competition and Markets Authority ruled “that Google is using anti-competitive practices in open-display adtech.” The DOJ suit seeks to force the tech giant to eliminate its ad businesses and stop the company from engaging in allegedly anticompetitive practices. it is not a good omen for Google.
Focus on Carbon-Neutral Data Centers: Brands can partner with adtech vendors and media platforms that utilize renewable energy in their data centers. By using energy-efficient ad formats, reducing ad waste, and working with suppliers who use renewable energy, Unilever has made strides in reducing its digital carbon footprint.
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