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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. The post Ad Tech CES 2025: AI, Everywhere, All At Once appeared first on AdMonsters. Like the all seeing eye, you cant escape it.

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2025 Is The Year Ad Tech Goes To The Clouds

AdExchanger

Ad tech is headed to the stratosphere. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? Not, like, growth wise.

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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?

Ad Monsters

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. For publishers and independent ad tech, the decision is both validating and unsettling. The post After the Ruling: Can Publishers Thrive Through Googles Ad Tech Breakup?

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Why Data Minimization Is A Very Big Deal For Ad Tech

AdExchanger

When it comes to data collection, the ad tech industry has long had a hoarder mentality.

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When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

AdExchanger

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel. The post When Did Ad Tech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.

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Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025

AdExchanger

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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