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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Donzis offered some examples of how brands can engage with DOOH. Brand awareness: This can be measured by metrics such as ad recall, brand recognition, and increased search volume for the brand.

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AI Comes to Digital Audio Advertising – and It’s Improving Personalization

Ad Monsters

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. But the focus today is on AI’s potential to transform creative functions.

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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Google has implemented various measures to respect user privacy while delivering targeted advertising, including user consent frameworks and anonymizing data. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

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Yahoo DSP Does it Again: Hits the Bullseye With Yahoo Creative

Ad Monsters

YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting? TG: Princess Cruise leveraged Yahoo Creative’s full-service expertise to build a series of animated advertisements across multiple formats to drive brand awareness.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot?