TechCrunch Ads

MAY 16, 2022

Highly sensitive personal data on web users is, meanwhile, routinely sucked up and shared for ad targeting purposes, as previous ICCL reports have detailed in hair-raising detail. Its February 2022 decision, also found the IAB itself at fault, giving the industry body two months to submit a reform plan and six months to implement it.

GDPR 63

GDPR Non-Profit Ad Targeting Advertising 63

VideoWeek

SEPTEMBER 29, 2023

Mediapro, a Chinese/Spanish sports media startup, had previously bought the majority of major French football rights for a hefty sum, but subsequently missed payments, and agreed a deal with France’s football governing body to terminate the contract. These rights were then sold to Amazon at a massive discount.

Media 52

Media Non-Profit Advertising Ad Tech 52

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

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Clearcode

AUGUST 8, 2023

Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads.

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Automatad Inc.

APRIL 7, 2024

Also, the path is not going to be easy, with limitations like oversaturated ads, ad blindness, and decreasing human attention span. Contextual Advertising to Publisher’s Rescue Considering the increased focus on attention metrics, the ad targeting based on individual user interest is becoming unreliable.

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Monetize More

JUNE 13, 2023

In response to mounting concerns regarding data privacy and consumer consent, governments and regulatory bodies have introduced more stringent laws and regulations. As a result, advertisers now face limitations on collecting, using, and sharing user data for targeting purposes.

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VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

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VideoWeek

MARCH 15, 2024

Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA. NCBU, LiveRamp and Google Team Up for CTV Targeting NBCUniversal has partnered with LiveRamp and Google to enable ad targeting in CTV environments.

Media 52

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VideoWeek

JUNE 16, 2023

We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” Within Uber Eats, ads will run after customers place orders, up until their order arrives.

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VideoWeek

JANUARY 27, 2023

“As the global technical standard-setting body for the digital advertising ecosystem, Tech Lab’s goal is to provide the information and mechanism to send and receive signals pertaining to carbon emissions programmatically. We believe this is a critical step in moving the industry towards a green future.”

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Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting.

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Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

AdvertiseMint

JANUARY 27, 2022

The bill specifies that a platform or provider cannot provide an advertiser or third party with this data, and they may not target, optimize, or analyze advertising on the basis of it. The Banning Surveillance Advertising Act defines some examples of contextual information that it does not prohibit for ad targeting: .

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VideoWeek

JANUARY 26, 2024

Reach Outlines Three Pillar Plan for Cookie-Free Advertising UK publishing group Reach, owner of the Mirror and Daily Star newspapers, plans to lean on three pillars for ad targeting and measurement once third-party cookies are no longer available in Chrome: first-party data, its own AI-powered contextual tool, and industry ID solutions.

Media 52

Media Agency Entertainment Cookies 52

Lemonads

OCTOBER 8, 2020

REFINE YOUR PUSH ADS TARGETING To stay on top of your market and to ensure maximum rentability, it’s essential to have a look at your competitors’ targeting for their push advertising campaigns. Using different creatives will also prevent users from ad fatigue. The title and body of the ad are also crucial elements.

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VideoWeek

FEBRUARY 23, 2024

Discovery have joined Thinkbox, the UK marketing body for commercial TV. The tool will use generative AI to target niche audiences, and to suggest effective placements for advertisers based on their messaging and objectives. Amazon, Disney and Netflix Join Thinkbox Amazon, Disney+, Netflix, Vevo and Warner Bros.

Ad Tech 52

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Clearcode

MARCH 17, 2023

Below are some other challenges with VR/AR technology: There are some discrepancies between the virtual world and the real world experienced by the body that can cause VR sickness and feeling nauseous. Game ad fraud — detect and exclude invalid and fraudulent traffic from gaming environments.

Advertising 52

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

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Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

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Single Grain

DECEMBER 8, 2023

Compelling Ad Copy: Craft ad copy that is tailored to your target audience and resonates with their interests. Ad targeting: Take advantage of LinkedIn’s extensive targeting and customer profiling features to ensure your ads are seen by the right audience.

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CPC Conversion Conversion Rate Audience 105