Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

TechCrunch Ads

AUGUST 2, 2022

” As she noted in her tweet, a similarly non-narrow interpretation of special category data processing recently got the gay hook-up app Grindr into hot water with Norway’s data protection agency , leading to fine of €10M, or around 10% of its annual revenue , last year. Are there any willing to change?

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

Audience 117

Audience Cookies Retargeting Marketing 117

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 98

Advertising Impressions CPM Cookies 98

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

OpenX

SEPTEMBER 26, 2023

The future of contextual buying Today, OpenX announced the launch of ConteX, a supply-side marketplace that empowers brands and agencies to activate a variety of both off-the-shelf and custom premium contextual solutions without complicated contracts and long wait times.

Cookies 52

Cookies Audience Ad Targeting Agency 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. The company’s founder and CEO Morgan DeBaun said her team is used to receiving an RFP and executing the campaign within a matter of days, especially for clients looking for display ads. Blavity Inc.

Media 68

Media Advertising Cookies Impressions 68

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households. an IP address.

Ad Tech 69

Ad Tech Cookies Banner Agency 69

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. Per BEUC, complaints have been filed to data protection agencies across EU Member States and markets, including by its member organizations in France, the Czech Republic, Norway, Greece and Slovenia.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service. “By

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content.

Retail 98

Retail Media Ad Tech Audience 98

OpenX

JULY 21, 2023

Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I I don’t think anyone can solve it by themselves,” he added. Like many other advertisers, they’re trying to do more with less, so partnering with leading SSPs provides a lot of added value.

Media 52

Media Cookies CPM Conversion 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives.

Retargeting 52

Retargeting Data Management Platform A/B Testing Demand Side Platform 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Brands, publishers, and agencies include various data acquisition scenarios in their marketing strategies to obtain more zero-party data. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

MAY 30, 2025

” Work with the leading digital marketing agency The Power of Integration: Creating a Unified Strategy How SEO and Paid Ads Complement Each Other SEO and paid ads are essential components of a comprehensive marketing campaign. As third-party cookies disappear, both channels face more challenges in attribution.

SEO 52

SEO ROI Conversion Rate Conversion 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. ATTN: Launches In-House Agency. The Week For Agencies. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

AUGUST 17, 2023

YouTube appears to be violating a number of its own policies relating to advertising on kids’ content, according to a new report today from Adalytics, an ad quality and transparency platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids. (It’s

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

JUNE 14, 2023

By being more specific, they attract highly targeted customers who are more likely to make a purchase, leading to increased CTR, a higher Ad Quality Score , and a reduction in irrelevant search terms. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC Retargeting ROI 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

AdvertiseMint

JANUARY 13, 2022

6) You’ll Refine Your Target Audience (or Find New Ones). Now that third-party data and cookies are on the way out, getting your hands on quality data for audience targeting is more important than ever. This information can be used to improve ad targeting on social media platforms and throughout your business.

Media 59

Media Marketing Audience Brand Awareness 59

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. This will have a similar effect to blocking third-party cookies on a browser, but Apple’s changes are only relevant at the mobile application level.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64